Marketing Manager

Specialist Group is now seeking to appoint a professional Marketing Manager to join the team. Working collaboratively with all other parts of the business, you will hold a key role within the company, ensuring the co-ordination and implementation of world-class Marketing services, processes, and initiatives within The Specialist Group.

Job Purpose

The Marketing Manager will play a key role with overall responsibility for the development of the brand, identity, presence, and profile of the Specialist Group in the marketplace as the business aims to continue its growth and development in multiple markets.

Key Responsibilities

1. Overall responsibility for the Marketing Strategy for the Specialist Group for B2B and B2C.
2. Overall responsibility for the brand, identity, presence, and profile of the Specialist Group.
3. Ensure consistent implementation of brand activity across all platforms.
4. Conduct market research to identify trends and gaps in the marketplace for new business opportunities.
5. Customer relationship management and assisting in the development of the new CRM system.
6. Development of a clear marketing plan, aligned with the delivery of sales targets.
7. Supporting the sales teams by developing key relationships in the industry to assist with pipeline development.
8. Promoting the Specialist Group to contractors, consultants, clients, and architects.
9. Overseeing the maintenance and development of the Company website.
10. Analyse and deliver regular updates on all marketing activity at management and board level meetings.
11. Public and media relations – Writing and placing press releases.
12. Responsibility for all media relations – PR, Awards submissions, company events, etc.
13. Developing, writing, and editing of the Specialist Group publications.
14. Development of the ‘Specialist View’ podcast series.
15. Customer satisfaction surveys for mid and end of projects.
16. Creating case studies – Videos and write-ups for use on all platforms.
17. Work closely with agencies and other vendor partners to ensure cohesive marketing efforts.
18. To carry out any other duties within reason and capability associated with this role.

Person Specification – Marketing Manager

Qualification/Attainments

1. Degree in relevant discipline (Essential)
2. A Professional marketing qualification (Desirable)

Relevant Experience

1. Minimum 3 years’ experience in a similar role

Special Aptitudes

1. Ability to manage and motivate people around you.
2. Proven organisational skills with the ability to effectively plan, organise, and control daily workload.
3. Excellent interpersonal skills.
4. A track record of identifying and successfully implementing process changes.
5. The ability to work with and influence colleagues in a department other than their own.

Disposition

1. Attentive to detail.
2. Able to work under pressure.
3. Dependable and reliable.
4. Enthusiastic, energetic self-starter able to work on own initiative.
5. Willingness to develop and adapt to new situations.
6. Team Player.

Circumstances

1. Available to work flexible hours.
2. Occasional travel.
3. Clearance to work in the UK.

We are a global company and welcome applicants from all countries and backgrounds. Desirable criteria may be used for shortlisting. The Company reserves the right to vary criteria at the shortlisting stage.