Marketing Manager

Aspire Jobs; Bristol; Hybrid; GBP 35,000 - 55,000; Full time

Job description

Location: Home based, but need to commute to Bristol one day every two months and be available in June for 4 days for the whole company strategic get together. They get together for 1 week with colleagues from US and Europe and an overnight stay for their end of year/Christmas celebration.

Benefits: 25 days hols, birthday off, £50 per month work from home allowance, Perk box, 4 days training per year (bookable for outside work related training), NEST pension, health benefits.

Aspire Jobs are working exclusively with our client who are a software company that are just about to go through a period of growth. Reporting to the Global Director of Sales & Marketing, the Marketing Manager role will see you working mainly from home and being responsible for developing and implementing the Company’s Marketing Strategy. This involves developing strategies and plans to raise awareness and engagement of the business in the market with a focus on generating leads.

With a legacy product which is 18 years old, they are about to launch 3 new products (2 of which will be this year) and need a technology driven B2B Marketing Manager to drive their sales forward. They are looking for a driven and passionate Marketing Manager who can manage campaigns, write thought leadership pieces, and produce effective marketing campaigns for their partners and direct. This is a perfect opportunity to join them and could see you becoming Head of Marketing within 18 months. You will be managing outsourced partners as well as a Marketing Executive. You should have a good understanding of SEO and email marketing, although their SEO is currently outsourced.

Key Responsibilities of the Marketing Manager:

• Develop and implement the Marketing Strategy and annual plan for the Company.
• Ensure clear objectives are set and metrics are in place to measure the success of the strategy.
• Develop and manage the annual Marketing budget, providing regular forecasts of progress against plan.
• Manage the Marketing team (internal & external), with a responsibility for setting team objectives.
• Manage external agencies (digital agency & web developer) that support the Company’s marketing efforts.
• Utilise digital & Account Based marketing techniques and content to create awareness, engagement, and leads.
• Develop and grow relationships with existing and new Marketing Partners.
• Develop joint marketing plans that promote the Company’s portfolio and generate additional sales leads.
• Attend, co-host & organise industry events, webinars, and conferences.
• Plan and manage all marketing activities within budget.
• Develop content & PR strategies that target specific audiences, such as industry verticals.
• Measure and evaluate marketing performance and recommend improvements.
• Utilise relevant marketing technology tools to deliver marketing campaign activities.
• Develop strong internal relationships with sales, services, product, and operational teams.
• Work with Product Management and Sales to develop and implement go-to-market campaigns for any new products developed.