Marketing Manager

RM Education Limited; Abingdon; Hybrid; GBP 35,000 - 65,000; Full time

Job description

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Overview

Would you like to enrich the lives of learners?

RM Technology has shaped future generations for over fifty years by implementing innovative technology solutions in schools and colleges. Founded in 1973, we're a trusted Edtech partner, transforming teaching environments to be more productive, resilient, and sustainable.

Our committed team pioneer, collaborate, and continually push the bar on products and services in the EdTech space.

Visit us here to find out more: www.rm.com/education

The Marketing Manager is responsible for creating and implementing forward-thinking campaigns that generate leads, nurture prospects, and drive revenue growth for RM's Technology's business lines. This role sits as part of the Go to Market Operations team working closely with cross-functional teams such as Sales, Account Management, Service Delivery and Product Management to ensure campaigns are aligned with RM Technology's goals. You may work across one or more business lines, taking accountability for demand generation for that area.

Responsibilities

• Designing, planning, managing, and optimising integrated outbound and digital campaigns across multiple channels to generate pipeline.
• Working with the creative team to develop campaign assets, such as landing pages, email templates, and social media content, that are aligned with brand guidelines and optimized for conversion.
• Executing email and marketing automation campaigns to maximise interaction and conversion.
• Monitoring industry trends and showing a willingness to try new techniques and challenge current thinking.
• Working with customer facing teams to understand RM's buyers and influencers, identify their challenges and buying behaviours.
• Using data & analytics to monitor, measure against KPIs, report on and continuously improve campaign performance.
• Working closely with the whole Go to Market operations lead for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales.
• Training and supporting the sales team to drive the success of the campaign and ensure nurture and conversion to revenue.

Experience

You will have proven experience of:

• Delivering demand generation marketing, preferably in a B2B technology company.
• Developing creative campaigns and executing email marketing, social advertising, SEM, and paid digital.
• Using data to drive decisions and analyse campaign performance.
• Working in a collaborative team.

You will be:

• A strong project manager able to manage multiple campaigns simultaneously.
• Comfortable working with marketing automation platforms such as DotDigital and CRM systems.

You will have:

• Strong communication skills and the ability to present to commercial teams.
• An eye for detail, to ensure the delivery of professional and high quality campaigns.
• Degree level qualifications, preferably in a related field, or equivalent experience.

What's in it for you?

At RM we have "My Work Blend @RM" which provides office-based colleagues with multi location and hybrid working options. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

To better reflect the society that we serve, we're committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work, we also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at [e-mail].

Unfortunately, we are unable to offer visa sponsorship for this role.