Marketing Lead

TN United Kingdom; Sandown; Hybrid; GBP 31,000 - 33,000

Job description

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Thrive Tribe creates long-term habit and behaviour change through a range of lifestyle and wellbeing programmes.

Join us on our journey to empower over a million people to change their behaviours and thrive!

At Thrive Tribe we deliver award-winning healthy lifestyle and wellbeing programmes that make people happier and healthier! It’s a super exciting time to join us as we begin to deliver our newly awarded Smoking Cessation support services across Hampshire and the Isle of Wight, and we’re looking for a Marketing Lead to join us!

Our programmes are designed to support residents across Hampshire and the Isle of Wight access the support they need to stop smoking. This can be done through a number of approaches and will include the supply of Nicotine Replacement Therapies (NRT) being sent to them. Combining these, with digital, remote or face-to face appointments with Stop Smoking Advisors to support them to ensure their quit attempt is successful.

We are looking for a dynamic and experienced Marketing Lead to develop and implement innovative marketing strategies for our community stop smoking service across Hampshire and the Isle of Wight. This role is crucial in increasing awareness of our service, driving engagement, and ultimately, supporting more individuals to quit smoking. The Marketing Lead will be responsible for creating and executing multi-channel marketing campaigns, managing digital presence, building relationships with key stakeholders, and analysing campaign effectiveness to optimise performance. This role requires a strategic thinker with excellent communication skills, a passion for public health, and a proven track record in delivering successful marketing initiatives.

Like all roles at Thrive Tribe, you can expect your time at work to be fun, varied and challenging. We don’t like to stick to a firm JD as we know from experience that things change throughout the lifetime of a role and it gives our people the chance to play to their strengths.

Key responsibilities as a Marketing Lead will include:

1. Strategic Marketing Planning & Implementation:
   • In collaboration with the Head of Service, and Engagement and Partnerships Lead, develop and implement a comprehensive marketing strategy aligned with the service's objectives and target audience, to help ensure the service’s hit their respective annual targets.
   • Conduct market research and analysis to identify trends, opportunities, and challenges.
   • In collaboration with the Head of Service, manage the annual marketing budget, ensuring efficient allocation of resources.
   • Develop and maintain a marketing calendar to coordinate campaigns and activities.
   • Evaluate and report on the effectiveness of marketing campaigns, providing recommendations for improvement.
   • In collaboration with Thrive Tribe’s Head of Brand and Marketing, manage and optimise the service's website and social media channels (e.g., Facebook, Twitter, Instagram) to increase engagement and reach.
   • Develop and create engaging content, including website copy, social media posts, blog articles, videos, and infographics.
   • Implement and manage email marketing campaigns to nurture leads and promote service offerings.
   • In collaboration with Thrive Tribe’s Head of Brand and Marketing, utilise SEO strategies to improve online visibility and drive traffic to the service's website.
   • Monitor and analyse website and social media analytics to track performance and identify areas for improvement.
2. Brand Management & Communication:
   • Ensure consistent brand messaging and visual identity across all marketing materials and channels.
   • Manage the production of marketing assets, including leaflets, posters, and digital resources.
   • Write and distribute press releases and other media outputs.
3. Data Analysis & Reporting:
   • Track and analyse key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
   • Generate regular reports on marketing performance and provide insights to the Head of Service.
   • Utilise data to inform marketing strategies and optimise campaign performance.
   • Maintain accurate records of marketing activities and budgets.
4. Teamwork and Collaboration:
   • Work closely with the service delivery team to ensure alignment between marketing and service delivery.
   • Collaborate with other departments and external agencies as required.
   • Stay up-to-date with the latest marketing trends and best practices.
   • Contribute to the development of a positive and supportive team environment.
5. Pan Thrive Tribe:
   • Work with colleagues across all of our Thrive Tribe services to contribute to new projects and service developments – we’re always looking to share knowledge and resources!
   • Ensure due consideration is given to Information Governance and Clinical Governance legislation, requirements and guidance, specifically in relation to GDPR and collecting and utilising marketing consent.
   • Help us maintain the ethos of Thrive Tribe by driving our organisational culture forward across our services and using every opportunity to embed our values!

About you…

More than anything, we are looking for a team player who puts their heart in to their work. We’ve got some core values that run through everything we do, and we’d love it if they resonate with you too!

Be the change

You like helping people. You’ll be working with those who need help the most, empowering them to make positive changes to thrive.

You’re patient and can adapt under pressure. Always happy to make time for other people and have a great attitude. You are an exceptional communicator and keen networker with experience of building lasting relationships.

Be happy

You recognise the power of a smile. You value a fun, supportive workplace and want to come to work raring to go (check out our rating on Glassdoor).

Be successful

You are motivated and driven. Happy working solo or as part of a team, you love generating ideas and implementing health improvement campaigns. You will be given opportunities to contribute and develop your career.

You want to make a difference. Working with a like-minded team of optimistic people, you want to engage in meaningful work and change lives.

Every person makes Thrive Tribe the incredible place it is to work and play together, we’re unstoppable. Within our buzzing environment our talented people work hard but we ensure lots of fun is thrown in too! We offer you;

• Regular team events and activities, including ThriveFest and our annual Challenge Weekend (for those who want to put their fitness to the test!)
• Flexible working – we’re serious about life/work balance
• Tailored health and wellbeing support such as access to life coaching
• Rewards portal offering discounts on shops, restaurants, and days out
• Enhanced parental leave
• 23 days holiday, increasing every year up to a maximum of 29 days (plus Bank Holidays!)
• And last but not least, a day on us to live by our values!

Contract: Part time (22.5 hours) Permanent.

Salary: Starting at £31,000 (pro rata) with the banding rising to £33,000 (pro rata) per year.

Closing Date: The closing date for applications is 9 th April 2025. We reserve the right to close the opportunity early should we receive enough quality applicants.

Applicants will be contacted to outline the next stages of the process. Interviews are likely to take place on the week commencing 14 th April 2025.

To apply: Please attach your CV and a covering letter outlining why you are right for the position.

Location: This role is home-based, but will require periodic travel for face to face team meetings, and attendance at any key events.

Please note, the successful applicant will be required to have the right to work in the UK.

Learn more about Thrive Tribe: https://www.thrivetribe.org.uk/

Got a question? If you’d like an informal chat about the opportunity, we’d love to hear from you! Please contact Dave Griffiths, Associate Director of Operations on [emailprotected].

We believe that every person has the right to thrive at work, which is why we are committed to equal employment opportunity and will not discriminate. Should you require any specific accommodations in the recruitment process please let us know in your application.