Marketing Executive / Marketing Manager

Job Title: Marketing Executive / Marketing Manager (Office Based 3-4 days / home based 1 - 2 days - Hybrid)

Package: Basic £35,000 - £45,000

Commutable From: Office is North Manchester and you will need a vehicle to get there. Ideal candidate location would be North of Manchester City Centre, Bury, Bolton, Burnley, Blackburn, Preston, Rochdale, Wigan, Preston

Do you have:

• 2 - 4 years marketing experience?
• A desire to work for a technology company?
• Proven experience in email marketing, digital marketing, content creation, SEO, PPC, and social media management?

Our client is a leading technology company specialising in innovative IT solutions. Their mission is to empower businesses with state-of-the-art tools and services to enhance their operational efficiency and security. With a focus on delivering reliable and cutting-edge technology, they are committed to helping organisations thrive in an ever-evolving digital landscape.

They are seeking a dynamic and results-driven Marketing Manager to join their team. This role is perfect for a creative individual with a passion for marketing and a keen understanding of technology solutions. The Marketing Executive will be responsible for developing and executing marketing strategies that increase brand awareness, generate leads, and drive customer engagement for the portfolio of IT Solutions. You will take ownership of the company brand and all marketing activity.

Key Responsibilities:

• Develop and Implement Marketing Strategies: Design and execute comprehensive marketing plans that align with business goals, including online and offline campaigns, content marketing, and social media strategies.
• Content Creation and Management: Create engaging content for various platforms (website, blog, social media, newsletters, etc.) to drive traffic, engagement, and leads. This includes writing blog posts, whitepapers, case studies, and other marketing collateral.
• Digital Marketing Campaigns: Manage and optimize digital marketing campaigns across multiple channels, such as Google Ads, social media, email marketing, and SEO to maximize ROI.
• Brand Management: Maintain and enhance the company’s brand presence, ensuring consistency across all marketing channels and materials.
• Market Research and Analysis: Conduct market research to identify trends, competitors, and opportunities. Analyze campaign performance data to refine and optimize strategies.
• Collaboration and Coordination: Work closely with the sales, product, and technical teams to develop product positioning, messaging, and promotional activities.
• Event Planning and Management: Plan, organize, and manage webinars, trade shows, and other events to promote products and services.
• Customer Engagement and Relationship Building: Foster relationships with customers and partners to enhance brand loyalty.

Qualifications:

• 2-4 years of experience in a marketing role.
• Proven experience in email marketing, digital marketing, content creation, SEO, PPC, and social media management.
• B2B marketing experience.
• Strong analytical skills with experience in data-driven marketing.
• Excellent written and verbal communication skills.
• Creative thinker with a proactive approach to problem-solving.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics).
• Knowledge of IT solutions.
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva).
• Understanding of B2B marketing and lead generation strategies.

What They Offer:

• Basic salary of £35,000 - £45,000 and performance-based bonuses.
• Private healthcare.
• 26 days holiday + bank holidays.
• Opportunity to work in a dynamic and fast-growing technology company.
• Professional development and career growth opportunities.
• A collaborative and innovative work environment.