Marketing Executive / Digital Marketer / Copywriter

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Marketing Executive / Digital Marketer / Copywriter, Blackburn with Darwen

Client:

WEC Group Ltd

Location:

Blackburn with Darwen, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

765c2ea4ec78

Job Views:

8

Posted:

03.03.2025

Expiry Date:

17.04.2025

Job Description:

Responsibilities

1. Write, edit and publish high quality, compelling and unique copy for various marketing channels, including website content, PPC ads, email campaigns, press releases, business awards application, and case studies for a variety of industry sectors.
2. Assist with the creation and implementation of the social media plan and come up with engaging content to help grow our audience.
3. Help with our digital marketing and SEO activity for multiple websites.
4. Assist our HR Team with recruitment campaigns for apprenticeships and internal vacancies.
5. Source and write stories for the company’s newsletters and produce internal news pieces for the company’s Intranet.
6. Help with the organisation of multiple events (trade shows, corporate golf day, recruitment open evenings, internal awards ceremonies, fundraising events, etc).
7. Create HTML emails to support the company’s digital marketing activity.
8. Edit video clips for use on both social media and website landing pages.
9. Assist the wider marketing team with ad-hoc duties.
10. Be an internal and external brand ambassador for our various companies.

Knowledge, Skills, Experience

1. Excellent English writing skills.
2. Enthusiasm for social media and all things Marketing.
3. Great attention to detail.
4. Strong organisational skills.
5. Strong digital skills.
6. Experience working to tight deadlines.
7. Thorough knowledge of Microsoft Office applications (Word, Excel, PowerPoint).
8. Relevant Marketing, PR, Journalism or English qualification or equivalent in-job experience.
9. Previous experience in a similar role (industrial/engineering knowledge a definite advantage).
10. Knowledge of SEO is an advantage.
11. Previous experience writing copy for PPC campaigns on Google Ads and Paid Social Campaigns.
12. Experience using Adobe Creative Suite (Photoshop, Dreamweaver, InDesign, Illustrator).
13. Basic understanding of HTML, WordPress, and Magento – training will be provided.
14. Experience of writing technical content for websites.
15. Experience of editing videos in Adobe Premiere Pro / After Effects and TikTok.
16. Experience planning and managing events such as exhibitions and corporate events.
17. Driving licence (the role will involve visiting our new Engineering Academy in Blackburn on a regular basis and other sites occasionally).