Marketing Executive(Demand generation)

We’re the UKs leading provider of integrated technology solutions designed to give our customers an operational edge over their competitors. We support an impressive list of customers in ensuring their operations run as efficiently as possible and they are able to deliver the best customer and employee experiences possible. We design and deploy hardware, software, consumable and service solutions to reduce their costs, deliver new revenue opportunities and ensure their operations continue to run smoothly.

Over the 35 years we have supported an impressive range of customers in eliminating their operation challenges. Our customers sit across all industries and include Royal Mail Group, Kingfisher Group, Next, Muller and E.ON, amongst many others. We’ve grown quickly and continuously over those 35 years, and now we’re entering another period of rapid change as we set out to deliver our new growth strategy.

Marketing are the driving force behind that growth, and as such we are developing and expanding the team to better acquire new customers and deliver ever better value to, and from, our existing customer base.

Purpose

The Marketing Executive will be focused on demand generation activities that create awareness of The Barcode Warehouse, and interest in our products and services. They will be working with the wider Marketing team and other internal stakeholders including Sales, Product and Innovation, and Service Operations teams to develop compelling propositions and then design and deliver multi-channel campaigns to targeted audiences.

Core Responsibilities

• Collaborating with key stakeholders across the business to develop new propositions and enhance existing ones
• Collaborating with the wider team (Product Marketing, CRM, Digital, Content and Web teams) to devise, develop, and deliver marketing campaigns
• Own the communication and channel strategies for individual campaigns
• Analyse campaign performance and feed learnings into a continuous improvement plan
• Work closely with Sales to deliver the right tools, assets and customer communications to ensure lead conversion is optimised
• Conducting market, customer and competitor research to inform the wider marketing strategy and campaign development

Essential Experience

• Experience of using CRM systems (preferably HubSpot)
• Track record of delivering revenue generating campaigns in a B2B environment (preferably services and solutions focused)
• Experience of working with creative agencies and other suppliers
• Stakeholder management, in particular working directly with sales leaders
• Experience of using CMS
• Experience in the creation and copy writing of email marketing campaigns
• Knowledge and application of best practice lead generation approaches
• Customer segmentation and targeting

Desired Experience

• Knowledge of SEO principals
• Hands on knowledge of delivering organic and paid digital campaigns
• Practical knowledge of Google Analytics
• Understanding of Google ads and how they can be managed to support campaign goals
• Experience of developing propositions for specific campaigns
• Experience managing and developing a brand identity
• Experience working in a technology markets
• Experience in providing detailed ROI reporting

Desired Characteristics and skills

• Confident with strong communication skills
• Ability to juggle multiple priorities
• Ability to articulate and communicate well to drive initiatives forward
• Real team player
• Innovative thinker, questioning the status quo and offering new ways of approaching challenges and realising opportunities

Company Benefits

• Paid day off for your birthday
• Buy additional holidays scheme
• Additional holidays for length of service
• Employee Assistance Programme
• Company Sick Pay
• Paid day off to Volunteer
• Staff Events
• Employee Wellbeing budget

We are an equal opportunities employer and disability confident committed.