Marketing Executive - B2B Events, FT Live

Marketing Executive - B2B Events, FT Live

London

About Us

The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

Role Overview

FT Live is currently recruiting for a motivated and dedicated individual as a Marketing Executive. You will be responsible for ensuring that we consistently attract the highest quality attendees to our flagship virtual and hybrid events, deliver delegate revenue and efficiently implement FT Live's marketing strategy.

Key Responsibilities

1. Campaign Planning & Execution:
   • Assisting with outbound marketing campaigns across a range of channels.
   • Creating and driving outbound marketing campaigns across various channels, including websites, email marketing, digital advertising, SEO optimisation, social and traditional media, influencers and PR.
   • Planning, coordinating and implementing effective 12-month marketing plans to ensure our products reach the right people at the right time.
   • Drafting and collaborating with the performance team to agree on social plans for pre-event, live event and post-event for each event's organic and paid social media plans.
   • Building and updating event microsites using the CMS.
   • Designing and deploying compelling email campaigns, ensuring our messaging and copy are highly engaging and resonate with our key audiences and design is aligned with events' branding.
2. Event Delivery Support:
   • Share assets, delegate lists and event statistics with sponsors pre and post-event.
   • Handle virtual event delivery from a marketing perspective, including sending out engagement emails and supporting with social media coverage and attendee access.
   • Handle in-person event delivery from a marketing perspective, assisting with check-in and coordinating with videographers and photographers.
3. Campaign Analysis & Reporting:
   • Using data analytics to measure audience engagement and delegate acquisition and retention through digital channels.
   • Conduct weekly campaign analysis and report on each campaign review.
   • Create internal and external post-event reports including in-depth event and marketing campaign analysis.

Required Experience/ Skills:

1. 2 years of professional marketing experience preferably in events and or in a media organisation.
2. A flexible, adaptable and organised approach to working in a fast-paced environment.
3. An understanding of SEO and excellent copywriting skills.
4. Strong organisation and time-management skills.
5. Ability to build data sets on CRM platforms such as Bloomreach.
6. Strong analytical skills and attention to detail.
7. Proficiency with Google Doc, Sheets and Microsoft Office Excel.

What's in it for You?

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, and subsidised gym memberships.

We've embraced a 50% hybrid working model that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning.

Accessibility

We are a disability confident employer and a Valuable 500 signatory. Please let us know if you require any reasonable adjustments as part of the application process.

Further Information

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

PLEASE NOTE THE CLOSING DATE FOR APPLICATIONS WILL BE 4TH APRIL 2025 AT 5PM BST.