Marketing Director: Pennsylvania Ballet Association

Reporting to the Executive Director, the Director of Marketing will lead a department responsible for reaching a goal of 40% ticket revenue of Pennsylvania Ballet’s $15m annual budget. The Director will manage, recruit, and build an effective department of top-notch digital marketing and promotions, public relations and communications, and web designer marketing, audience engagement and patron services staff scaled to the needs of the Ballet. This staff is assisted by an array of contractors and vendors, with contract negotiation and compliance managed by the department. Budgeting and spending must be responsible, and it is critical that all strategies are sustainable, offer a positive return on financial investment and are consistent with the organization’s overall arts agenda and business objectives.

PRIORITIES AND RESPONSIBILITIES
The Director of Marketing will be expected to:

1. Rapidly acclimate to the organization; thoroughly know the history, culture, traditions and current and prospective audiences for Pennsylvania Ballet; understand the complexities of venues (particularly the Kimmel Center for the Performing Arts); know all marketing, outreach, box office, electronic ticketing, and conventional and e-marketing activities of the department;
2. Provide staff leadership to the Marketing Department in all respects, including hiring, day-to-day management and motivation of marketing staff and contractors, ensuring professional development and excellence;
3. Manage all day-to-day marketing, sales, research and evaluation activities of the Marketing Department, including but not limited to: administration of the ticket department, the Tessitura system, and relationships with current and prospective ticketing outlets;
4. Implement programs that leverage data to increase earned revenue through increased attendance, new ticket sales and improve customer loyalty interactions with patrons and prospective patrons;
5. Develop the budget for the marketing department and upon approval, ensure adherence to its financial guidelines;
6. With the Board’s Marketing Co-Chair, continually update the Marketing Plan with strategies that advance the Artistic Director’s artistic vision and the Ballet’s brand while driving attendance and ticket sales.

IDEAL EXPERIENCE AND QUALIFICATIONS
The ideal candidate will have the following:

1. Significant experience with maximizing ticket sales is a pre-requisite for success in this position;
2. Sophisticated marketing and branding experience, with a track record of conceiving and implementing successful, innovative marketing strategies;
3. Proven ability to manage and work with a diverse group of personalities;
4. Excellent written and verbal communication and persuasion skills;
5. Bachelor’s degree with a major in business, marketing & sales, the performing arts or related disciplines; advanced degree is preferred.

To apply for this position, please send a resume and cover letter to jobs@paballet.org.