Marketing Director - London Marathon Events

ENGINEERINGUK; London; On-site; GBP 125,000 - 150,000; Full time

Job description

Marketing Director - London Marathon Events

About Us
London Marathon Events (part of London Marathon Group) works to inspire, champion and increase activity in all ages, abilities and demographics. We do this through our successful event portfolio and through our extensive outreach programmes working with schools and community groups in London and across the UK.
Our events raise millions for charities every year to improve the lives of individuals and communities and we passionately believe in the power of sport.

Our values are integral to who we are, how we work and what we do:

• Impact – together we create positive change
• Innovate – together we enable new ideas
• Everyone – together we champion inclusivity
• Customer first – together we go the extra mile for all

Overview
London Marathon Events (LME) is seeking a dynamic Marketing Director to lead our participant acquisition, engagement, and retention strategy. In this senior leadership role, you will work closely with the Digital and Technology team to ensure a seamless participant experience. You’ll be accountable for filling events with target audience segments and achieving revenue goals.
Reporting directly to the CEO, you will manage five teams: Marketing, Creative, Content, Social, and Video production, and collaborate with the Group Communications & Public Affairs Director. As a member of the Executive Leadership Team, you will contribute to the London Marathon Group’s (LMG) VMOSA.
The ideal candidate will have a proven track record of delivering omnichannel marketing campaigns, a passion for inspiring activity, and the strategic insight to influence at the highest levels.

Key Responsibilities:

Event Marketing:

• Develop strategies to fill LME events, ensure charity places hit target, and deliver KPIs on the TCS London Marathon ballot.
• Lead omnichannel campaigns, partnerships, and influencer relationships to drive participant acquisition, engagement, and retention.
• Grow the LME database, increasing size and diversity.

Brand Development:

• Strategically develop LMG brands (LME, LMF, and LMG) across owned channels and earned media.
• Amplify partnerships with CEOs of LME acquisitions and partners (Run4Wales, Maverick, Caledonian Concepts, etc.).

Owned Digital Channels:

• Oversee strategy and annual plan for social channels and websites to boost visitor/follower acquisition and engagement.

About You
You will bring strong senior-level marketing experience, blending creative thinking with data-driven strategies to deliver impactful results. With excellent leadership and collaboration skills, you will inspire teams and cultivate strong relationships with partners and influencers. Your exceptional communication abilities allow you to clearly convey insights and recommendations to diverse audiences. Deeply committed to LME’s core values of collaboration, excellence, and innovation, you will strive to foster a culture of continuous growth. Additionally, you will have a solid understanding of the running market and a genuine passion for the physical and mental benefits of staying active.

Diversity, inclusion and wellbeing are at the heart of everything we do, and we want to ensure they are at the heart of our company. We strongly value diversity within our workforce and recognise that different people bring different perspectives, lived experience, ideas and culture to the company. This difference brings with it great strengths, including diversity of thought and innovation.