Marketing Director

Job Title: Marketing Director

Location: London (Hybrid, with flexibility)

Contract: 2 days per week (initially)

Company: Blue Tit

Salary: £50,000 - £70,000 per annum (pro-rata + depending on experience)

About Blue Tit:

Blue Tit is a London-based, B Corp certified salon group committed to delivering sustainable beauty and haircare services with style and integrity. With 13 locations across the city’s coolest neighborhoods, we have built a reputation for not only providing high-quality hair services but also for our unwavering dedication to sustainability and eco-conscious practices.

As a B Corp certified business, Blue Tit meets the highest standards of social and environmental performance, transparency, and accountability. We believe that business can be a force for good, and we are always looking for ways to improve our impact on the world around us.

We are seeking an experienced Marketing Director to help us amplify our brand, drive growth, and continue to build on our success as a sustainable, values-driven company.

Role Overview:

The Marketing Director will play a key role in developing and executing Blue Tit’s marketing strategy while ensuring alignment with our sustainability goals and B Corp values. You’ll be responsible for leading innovative campaigns, overseeing digital marketing efforts, and building strong customer relationships across all touchpoints.

This is a flexible part-time role, with an initial commitment of 2 days per week, and offers the opportunity to work in a creative, dynamic environment where sustainability is at the heart of everything we do.

Key Responsibilities:

1. Marketing Strategy & Growth
   • Develop and oversee Blue Tit’s annual marketing strategy, focusing on brand growth, customer loyalty, and sustainability.
   • Support Blue Tit’s business growth by creating marketing campaigns that align with our values and reach our target audience.
   • Manage the marketing budget and ensure ROI on all marketing spend, optimizing resources to increase profitability.
2. Campaigns & Content
   • Direct the creation and distribution of Blue Tit’s monthly newsletter and ad-hoc email campaigns.
   • Oversee the paid social media strategy, driving brand awareness, traffic, and engagement.
   • Develop creative customer loyalty programs, incentives, and offers to foster long-term relationships.
3. Customer Experience & Insight
   • Evaluate Blue Tit’s current Google reviews strategy and provide actionable recommendations.
   • Implement systems to track customer journeys and analyze how new clients found Blue Tit.
4. Team Leadership & Collaboration
   • Manage and guide the in-house social media manager.
   • Work closely with external PR and SEO agencies.
5. Website Development & Digital Presence
   • Help shape the development of a new or updated Blue Tit website.
   • Ensure that the website and digital platforms communicate our commitment to sustainability.

Skills & Qualifications:

1. Experience:
   • Extensive experience in a senior marketing role, preferably in beauty, lifestyle, or sustainability sectors.
   • Proven ability to develop and execute effective marketing strategies.
   • Strong knowledge of digital marketing, including social media, email campaigns, paid ads, SEO, and analytics.
2. Skills:
   • Creative and strategic thinking with the ability to balance innovative ideas with data-driven decisions.
   • Strong project management and organizational skills.
   • Excellent communication skills.
3. Personal Attributes:
   • A proactive, self-starting individual who is eager to take ownership.
   • Strong attention to detail and the ability to adapt to a fast-paced environment.
   • Passionate about sustainability and committed to upholding the B Corp ethos.

How to Apply:

If you are a creative, strategic, and values-driven marketing professional who is passionate about sustainability and the beauty industry, we would love to hear from you. Please send your CV and a cover letter outlining your experience, why you're excited about working with Blue Tit, and how you align with our B Corp values to careers@bluetitlondon.com.

Blue Tit is an equal opportunity employer.

Job Type: Part-time

Pay: £50,000.00-£70,000.00 per year

Expected hours: 16 – 24 per week

Benefits:

• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Enhanced maternity leave
• Enhanced paternity leave
• Health & wellbeing programme
• Sick pay
• Work from home

Application question(s):

• Do you have experience of campaign and content creation?
• Do you have knowledge of working in a fast-paced commercial setting?
• Do you have experience of website development and digital presence?

Education:

• Bachelor's (preferred)

Experience:

• Project management: 3 years (required)
• Marketing Strategy: 3 years (required)

Work Location: Hybrid remote in London