Marketing & Data Cloud Lead

Job description

Founded in 1882, Tottenham Hotspur Football Club is an English Premier League Club, based in North London.

Led by the late great Bill Nicholson, the Club became the first in England to win the League and FA Cup Double in 1961, and the first in the UK to win a European Trophy two years later. Spurs has since been home to some of the game’s great entertainers, including Jimmy Greaves, Glenn Hoddle, Paul Gascoigne, David Ginola, Gareth Bale, Heung-Min Son and Harry Kane.

In April 2019, the Club opened an iconic new stadium that sits at the heart of a £1billion sport-led regeneration of North Tottenham. The stadium is the largest football club stadium in London and is a multi-use venue with the ability to host a variety of events 365 days a year, including NFL, boxing, rugby, concerts, and other major events, plus visitor attractions including Stadium Tours and the Dare Skywalk.

The stadium development scheme has to date created more than 4,000 new jobs for local people, with circa £300m pumped into the local economy each year.

Tottenham Hotspur has:

• A clear strategy to develop talent from within its Academy, showcased by a strong track record of Academy players graduating to the first-team squad.
• A £100m state-of-the-art Training Centre that supports the Club’s ambition to attract, develop and retain the best talent.
• Commercial partnerships with globally recognised brands including AIA Group Limited (AIA), one of the world’s leading providers of life insurance services, and Nike, the world’s leading sports footwear and apparel company.
• A commitment to minimizing its environmental impact across Club operations, being named as the greenest in the Premier League for the past three years. Tottenham Hotspur is a signatory of the UN Sports for Climate Action Framework, committing to halve carbon emissions by 2030 and become net zero carbon by 2040.
• An award-winning Foundation that is renowned for creating opportunities to help enhance the lives of people in its local community through education, employment, health, and social inclusion programmes.

JOB PURPOSE

The Marketing and Data Cloud Lead is responsible for leading the strategy, development, and implementation of the Salesforce Marketing Cloud and Data Cloud platforms. The role acting as the technical product owner, will oversee the integration of data-driven marketing initiatives to enhance customer engagement, drive personalisation, and support business growth.

You will work closely with stakeholders across marketing, IT, data, and business teams to deliver a unified, scalable solution that supports omnichannel marketing and advanced analytics. This position requires a blend of strategic thinking, technical expertise, and hands-on execution.

KEY INITIAL RESPONSIBILITIES

• Platform Leadership:Own and lead the architecture, deployment, and maintenance of Salesforce Marketing Cloud and Data Cloud, ensuring alignment with business goals.
• Technical Ownership:Provide technical leadership for the integration of Marketing Cloud, Data Cloud, and integration to other systems (CRM, analytics, eCommerce), ensuring seamless data flow across platforms.
• Customer Journey Orchestration:Collaborate with marketing teams to define and implement customer journeys, personalisation strategies, and audience segmentation within Marketing Cloud.
• Data Management:Oversee and own data ingestion, unification, identity resolution, and segmentation capabilities using Data Cloud to create a single customer view for marketing activities.
• Collaboration:Partner with cross-functional teams (sales, customer service, IT, marketing) to leverage data across the organisation, aligning marketing and customer engagement with broader business objectives.
• Solution Creation:Lead the design and development of solutions and workflows within Marketing and Data Cloud platforms, focusing on automation and personalised customer experiences.
• Data Governance:Implement best practices for data governance, privacy, and security, ensuring compliance with GDPR and other relevant regulations.
• Reporting & Analytics:Develop and maintain dashboards, reports, and KPIs to measure marketing performance, campaign success, and data quality, providing insights to stakeholders.
• Vendor Management:Manage relationships with Salesforce and other third-party vendors such as third-party developers, ensuring platform updates, integrations, and new features are implemented effectively.
• Support & Change Management:Provide ongoing training and support for internal teams to maximise adoption of the platform and use of Marketing Cloud and Data Cloud platforms

PERSON SPECIFICATION

PERSONAL ATTRIBUTES

• Innovative Thinker: Thinks ahead, generates ideas, and challenges the status quo.
• Flexible Working Style: Adapts working methods to fit different business areas.
• Collaborative: Values and respects others, builds relationships, and works well in team settings.
• Results-Oriented: Gets things done, delivers to high standards, and takes responsibility.
• Strong Communicator: Possesses excellent written and verbal communication skills.
• Attention to Detail: High level of accuracy and meticulousness in all tasks.
• Organised and Proactive: Highly organised, self-sufficient, and proactive in approach.
• Analytical Problem Solver: Strong analytical skills with the ability to solve complex problems.
• Resilient and Motivated: Never gives up and is determined to find solutions to business challenges.
• Personable: Positive and outgoing, capable of working across a complex organisation and building relationships with stakeholders.
• Adaptable: Willing to support other areas outside of normal day-to-day responsibilities when needed.
• Multi-tasker: Able to handle multiple assignments and work independently.

SKILLS AND EXPERIENCE

ESSENTIAL

• Proven experience in leading the architecture and implementation of Salesforce Marketing Cloud and/or Data Cloud.
• Strong technical knowledge of Marketing Cloud modules (e.g., Journey Builder, Email Studio, Automation Studio) and Data Cloud capabilities (e.g., data unification, identity resolution, segmentation), with direct experience of data cloud or a different CDP
• Hands-on experience with integrations between Salesforce platforms (Marketing Cloud, Sales Cloud, Service Cloud, Data Cloud) and external systems (eCommerce, CRM, analytics).
• Expertise in data management, including segmentation, customer data platforms (CDP), and handling large datasets for marketing personalisation.
• Experience with automation tools, APIs, and scripting languages (e.g., AMPscript, SQL, JavaScript).
• Strong understanding of GDPR, data privacy, and security regulations, with experience implementing compliant solutions.
• Excellent organisational skills, with the ability to manage multiple workstreams simultaneously.
• Analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies.
• Experience working in Agile or similar iterative project management methodologies.
• Strong stakeholder management skills, with experience working closely with marketing, IT, data, and leadership teams.

PREFERRED

• Salesforce Marketing Cloud and/or Data Cloud certifications.
• Experience with Salesforce Einstein or other AI-driven tools for predictive analytics and personalisation.
• Knowledge of business intelligence tools (e.g., Tableau, Power BI) for advanced reporting and visualisation.
• Experience with A/B testing, multivariate testing, and optimisation of marketing campaigns.
• Familiarity with web development and front-end technologies (e.g., HTML, CSS, JavaScript) for email and web customisation.

Safeguarding is fundamental to the success in all that we do. Whilst this role does not require a DBS check, successful candidates are to be reminded that we may review the role and the requirements at a later date which could result in various background and DBS checks.

Tottenham Hotspur Football Club welcomes applications from anyone regardless of age, disability, race, or ethnic and national origins, religion or belief, or sexual orientation.