Marketing Communications Specialist - Crop Science14 month Fixed Term Contract

Marketing Communications Specialist - Crop Science (14 month Fixed Term Contract)

Please be aware that the position you are applying for is a fixed term contract for 14 months.

Major Tasks:

• Taking a strategic approach to executing marketing communications with a well-thought-out plan that conveys brand message and engages the target audience to maximize the sales of Bayer products.
• Manage the creation and implementation of communications activities to support campaigns, working across all communications channels.
• Ensure efficient spend on multi-channel communications and external resources, services, tools, and media – optimize ROI on spend and accurately administer budget, purchase orders, and invoicing where necessary.
• Managing marketing technology platforms such as digital analytics, email marketing automation (Marketo), workflow management, and website.
• Work within the newly developed campaign framework, connecting with key stakeholders.
• Create effective campaign briefs, clearly defining the purpose of the campaign, SMART objectives, and clearly defining the messaging and USPs.
• Ensure that communications are executed towards an audience strategy, involving a deep understanding of the target audience, crafting and tailoring approaches to reach the target audience most effectively.
• Establish and report on measurable metrics that provide insights into audience engagement, business impact, and ROI.
• Working with customer-facing squads and innovation enablement squads to create communications messages that deliver USPs and campaign impact.
• Investigate, plan, and drive innovative content, aligning with overall brand and marketing strategies.
• Review, edit, and approve content pieces looking at tone of voice, technical accuracy, and legal compliance.
• Monitor and analyze the success of campaigns, content, and communications initiatives and recommend improvements.
• Working closely with customer-facing squads to understand specific customer needs and customer journey mapping, working in a customer-centric tailored approach.
• Improving customer experience through direct connection with the customer experience team or undertaking customer experience activities if required.
• Engage with external agency partners, ensuring effective communication to deliver successful campaigns.
• Stay responsive to changes in market trends and audience needs.
• Support internal communications to support the delivery of our Ambition strategy and business objectives.
• Undertake regular retrospectives, utilizing feedback and data-driven insights to continuously improve.
• Ensure all communications on all channels comply with legal and compliance requirements.
• Actively support the execution of customer experience within the customer-facing squads.

Who you are:

• Previous experience in a communications role.
• University Degree Level Qualification, preferably in Marketing & Communications.
• Ability to work in a cross-disciplinary communications skill set, to deliver a combination of communications activities in a one-team approach.
• Agricultural knowledge preferred, but not essential; training can be provided.
• Experience in budget optimization to ensure cost-effective communication strategies that deliver ROI.
• Ability to work in an agile, fast-paced environment managing multiple projects simultaneously.
• Ability to communicate effectively with multiple stakeholders.

What we offer:

• Competitive compensation package consisting of an attractive base salary and annual bonus. Individual bonus can also be granted for top performance awards.
• 28 days annual leave plus bank holidays.
• Private Healthcare, generous pension scheme, and Life Insurance.
• Wellness programs and support.
• International career possibilities.
• Flexible and Hybrid working.
• Help with home office equipment.
• Support for professional growth in a wide range of learning and development opportunities.
• We welcome and embrace diversity, providing an inclusive working environment.

Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations, #ForBetter.

Bayer is committed to providing access and support for all individuals with disabilities and/or long-term conditions - during the application process and beyond. Let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply please contact HROP_UK@bayer.com.

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