Marketing & Communications Manager

Our client seeks a highly motivated and experienced Communications Manager to drive both the internal and external communications strategy. This role is pivotal in ensuring consistent, impactful messaging across all platforms, fostering strong relationships with stakeholders, and enhancing the brand reputation. The successful candidate will be a strategic thinker with excellent communication skills and a proven track record of delivering results.

Key Responsibilities:

1. Strategic Communications Planning: Develop and implement integrated internal and external communication strategies that align with organisational objectives.
2. External Communications:
   1. Manage media relations, working with the PR agency to build relationships with journalists, handle press enquiries, and secure positive media coverage.
   2. Develop and manage engaging content for external channels, including press releases, website copy, social media, and marketing materials.
   3. Curate the websites to ensure content is clear and accurate, supporting the business to make any updates to reflect changes in people, processes, policies etc.
   4. Oversee social media strategy and execution, monitoring online reputation and engaging with audiences.
   5. Manage external stakeholder communications and engagement.
3. Internal Communications:
   1. Develop and implement effective internal communication strategies to ensure employees are informed, engaged, and aligned with company goals.
   2. Create and manage internal communication channels, including newsletters, intranet content, and employee briefings.
   3. Facilitate clear and consistent communication from leadership to employees.
   4. Support internal change management communications.
4. Content Creation & Management: Produce high-quality, consistent content for diverse audiences and channels, ensuring brand voice and messaging are maintained.
5. Crisis Communications: Develop and implement crisis communication plans and manage communication during critical incidents, both internally and externally, with support from the PR agency.
6. Brand Management: Ensure consistent brand messaging and adherence to brand guidelines across all communication materials.
7. Performance Measurement: Monitor and evaluate the effectiveness of communication activities, providing regular reports and recommendations.
8. Budget Management: Manage the communications budget effectively.

Key Skills and Experience:

• Proven experience in a communications management role, with a focus on both internal and external communications.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Strong understanding of media relations, social media management, web content management, and internal communication best practices.
• Ability to develop and implement effective communication strategies.
• Experience in crisis communication management.
• Strong organisational and project management skills.
• Ability to work independently and as part of a team.
• Experience using communication and social media analytics tools.
• Team player.
• Excellent verbal and written communication.
• Numerate.
• Adaptable and resilient.
• Highly organised.