Marketing Communications Leader, UK

Join us as a Marketing Communications Leader to drive impactful marketing communications programmes and digital initiatives that enhance global consistency, efficiency, and effectiveness. Working closely with various teams in AIG’s UK franchise (including UK London and region markets, Global Specialty and Talbot), and as needed, with other International and global stakeholders, you will play a crucial role in aligning marketing and communications strategies to business goals.

Make your mark in Marketing & Communications

The Marketing & Communications team contributes to shaping AIG's corporate reputation, global brand, and valuation in the marketplace and supporting AIG’s businesses to help strategically position them for continued growth and profitability. Our multi-disciplinary team acts as an in-house “agency” – deploying high-quality external and internal campaigns and events that inspire, inform, and engage our colleagues, clients, partners, and other stakeholders.

How you will make an impact

The Marketing Communications Leader is an integral role as part of AIG UK’s Marketing & Communications team, responsible for leading and developing integrated marketing campaigns with a big focus on digital marketing. The role requires a results-oriented strategic thinker and a team player with exceptional communication skills to elevate our brand presence in the UK and support business growth objectives.

Some of the key responsibilities include:

1. Work closely with the UK Marketing leaders to develop and execute comprehensive marketing communication strategies to enhance brand/product awareness, client and broker engagement, and lead generation.
2. Lead the creation of multi-channel marketing campaigns aligned with AIG’s objectives and business goals across the UK franchise (digital, social media, email, events, and traditional media) and work with key stakeholders on the execution of the plans.
3. Identify relevant industry awards and coordinate the development of compelling submissions that present a cohesive story to showcase AIG’s achievements and leadership.
4. Ensure campaigns are data-driven and aligned with audience insights to maximize ROI.
5. Drive digital transformation initiatives, including website optimisation, social media strategy, and content marketing.
6. Oversee analytics to continuously refine and improve digital marketing strategies.
7. Oversee the integration of brand compliant messaging and visual identity for sponsored events and related campaigns.
8. Establish brand consistency across all marketing communication channels.
9. Oversee the creation of compelling content for marketing materials, case studies, and knowledge leadership pieces.
10. Ensure content resonates with target audiences and adheres to brand guidelines.
11. Partner with cross-functional teams to deliver seamless activation of marketing communications initiatives.
12. Manage relationships with creative, media, PR, and digital agencies to ensure high-quality deliverables and timely execution.

What you’ll need to succeed

1. Business, Marketing and/or Communications qualification.
2. Significant experience in marketing communications, preferably within financial services, insurance, or a B2B environment.
3. Proven track record in developing and executing successful marketing campaigns across multiple channels with specialist skills in digital marketing, including SEM, social media strategy, content creation, and analytics.
4. Outstanding verbal and written communication skills.
5. Strong experience managing agencies and external partners to deliver best-in-class marketing initiatives.
6. Track record of success in delivering high-quality work in a fast-paced and dynamic environment with the ability to manage multiple campaigns simultaneously and adapt to changing priorities.
7. Demonstrates sound judgement with the ability to instil trust and deliver desired results.
8. Effectively works within a matrix structure with multi-cultural and geographically dispersed teams.

Enjoy benefits that take care of what matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing, and financial security—as well as your professional development—to bring peace of mind to you and your family.

Welcome to a culture of belonging

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions, and goals. We foster a culture of inclusion and belonging through inclusion learning, cultural awareness activities, and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability, or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to candidatecare@aig.com.