Marketing Co:ordinator

TipTopJob; Oldham; On-site; GBP 25,000 - 45,000; Full time

Job description

Location: Greenfield, OL3 : office based

Permanent, Full time

Competitive salary + Benefits

Company brief

Here at Hartley Botanic, we offer beautiful, elegant, and practical Greenhouses and Glasshouses with a worldwide reputation for perfect design, enduring strength, unparalleled quality and everlasting performance.

Providing beautiful ranges of Greenhouses and Glasshouses for the everyday gardener, to the largest bespoke designs across our Victorian, Modern and Heritage ranges, Hartley Botanic works hard to cater to the needs of every individual customer and gardener and every individual garden.

Each one of our products is individually designed to the specification of the customer, whether for professional or private need. We pride ourselves on the quality of our workmanship and work closely with our customers to ensure they get exactly what they need.

Role Brief

Hartley Botanic are looking for a capable Co-ordinator who will support the development and execution of their marketing activities. You will have a proven track record within sales and Marketing where you have contributed to existing programs/projects while assisting in the development of new initiatives aligned with company and client partner goals. We are seeking a dynamic person to support the drive and development of all marketing and customer communication activities, including print media, social media, digital campaigns, advertising, and support creative projects including UK flower shows. This role requires an organised multi-tasker, able to handle projects simultaneously, meet tight deadlines and will encompass our UK and USA businesses to ensure that there is one voice for the brand.

We are looking for a talented individual who will work closely with our key stakeholders which include our marketing agency, operating partners (SEO, social media, marketing design and execution), and a team of professional writers to drive success and customer interest in our brand. In this role, you will work alongside our CEO and President of operations in the USA to maximise profitability and enhance competitiveness in the market.

The Marketing Co-ordinator role is responsible for achieving agreed goals, and ensuring consistent brand messaging across various marketing channels. The basis of all our marketing is one brand, one tone of voice.

This role will include supporting the development of marketing briefs, requirements, timing, responsible for co-ordinating marketing plans and projects from conception with the CEO and USA lead, and our agency, to implementation.

Ultimately, your role is to support the generation of profitable new customer leads, drive brand awareness, enhance profitability, and achieve agreed marketing objectives. You must be flexible, creative, logical in your approach, a strong project manager with the customer at the heart of everything.

The role is office based, here at Greenfield. You will be located within our factory, where everything in our business starts...

Main Duties And Responsibilities

• Planning: With the CEO and USA lead, develop and execute a comprehensive marketing plan aligned with the businesses goals, for the UK and the USA businesses, as one brand: this includes print, digital, advertising, SEO, photography, all customer communications and creative. Ensuring that the content aligns with brand messaging and resonates with our target customer.
• Set, monitor and report on agreed marketing goals.
• Sales Team: Communicate and share objectives with sales team: timelines, deliverables feedback and provide instruction for promotions.
• Align with our creative marketing agency who manage all of our marketing campaigns, across all channels with the exception of SM. This is a long-standing partner of Hartley Botanic. They hold the depository for all of our adverts, promotional materials, photography, brochure development since our original acquisition in 2016.