Marketing Cloud Specialist (Student Communications)

Arden University; Nottingham; Hybrid; GBP 36,000 - 45,000; Full time

Job description

Salary: £36,000 - £45,000 per annum

Employment type: Permanent

Hours per week: 37

Reporting into: Head of Strategic Student Communications

Department: Student Experience

This role operates primarily on a remote working arrangement that will require occasional travel into our Head Office in Coventry, once a month. Our working model arrangements are a non-contractual benefit so please note that an Arden work location is added to our employment contracts.

About Arden University:

We are an aspirational and multi-award-winning university, delivering rapid growth with ambitious plans to disrupt the HE sector through our passion for innovation and digital education. Our vision is to become the first-choice university for career-focused lifelong learners worldwide, ensuring that everyone, everywhere can access higher education.

There has never been a more exciting time to join Arden University, as we expand into new disciplines, forge worldwide partnerships, and expand our locations.

About our Department:

The Student Experience team is dedicated to supporting and empowering students throughout their journey at Arden. They provide wellbeing support, academic guidance, career development, and engagement initiatives, ensuring every student feels connected and equipped for success. Our focus on innovation and continuous improvement helps create an inclusive and enriching learning environment.

About the Opportunity:

We are looking for a Marketing Cloud Specialist to help power our student communication strategy. In this hands-on role, you’ll lead the technical delivery of email and multichannel campaigns using Salesforce Marketing Cloud – including email, SMS, WhatsApp, and more.

You’ll manage audience segmentation, dynamic content, and responsive email templates, ensuring data flows smoothly across platforms to create personalised and impactful student experiences. Working closely with colleagues across marketing and student communications, you’ll help bring strategic plans to life and enhance every touchpoint in the student journey.

If you’re passionate about combining technical marketing expertise with meaningful student engagement, we’d love to hear from you.

About You:

Essential requirements:

• Hands-on experience with Salesforce Marketing Cloud or a similar enterprise-level marketing automation platform
• Skilled in building email templates, audience segmentation, dynamic content, and executing multichannel campaigns
• Solid understanding of CRM systems, ideally Salesforce
• Strong grasp of email marketing best practices, A/B testing, and lead conversion processes
• Confident working to a brief and translating business needs into practical marketing automation tasks
• Excellent organisational and time management skills, able to manage multiple campaigns simultaneously
• Familiarity with lead scoring or AI-powered lead prioritisation tools

Desirable requirements:

• Proficiency in Salesforce Marketing Cloud features such as Email Studio, Advertising Studio, and Interaction Studio
• Experience with multichannel strategies (e.g. SMS, WhatsApp)
• HTML/CSS skills for building/editing email templates
• Knowledge of Salesforce CRM, data integration, and system syncing with Marketing Cloud
• Experience using SQL for data management and campaign optimisation
• Background in content management systems (CMS)
• Strong project and change management capabilities

Why Arden:

At Arden, you will become a part of a passionate and dedicated team who are committed to removing unnecessary barriers to learning and making education more accessible. Our people work hard to ensure our students journeys are the best they can possibly be, as such we want to reward our people with fantastic benefits. Employees benefit from:

• 30 days holiday + bank holidays on-top, and even a Christmas closure!
• A generous Aviva pension plan, company contributions starting from 7%
• SimplyHealth plan option
• Private Medical Insurance coverage (applies to certain job roles)
• Access to Perkbox benefits
• Study any Arden course for free, with a discount for all family and friends
• Plus, other excellent benefits
• Our ‘Golden Ticket’ which allows you to gift anyone in your life a free Arden education
  

Our Values:

Stand out, Progressive, Accessible, Resourceful, Kindness, reflect who we are as an institution, a team and as individuals. If they also reflect you and you are excited by the chance to be the driving, creative force within a growing business, we want to hear from you.

Closing Date: Monday 21st of April

We reserve the right to close this vacancy before the specified closing date should we receive sufficient applications or in order to respond to business needs. In order to avoid missing an opportunity to apply please submit your application as early as possible.

If you are a current Arden student or have an upcoming course with us, you are not eligible to apply for Student Experience roles due to a conflict of interest related to system access.

Equity, Diversity & Inclusion:

Arden University is proud to be a Disability Confident Employer. This means that if you have a disability, as defined by the Disability Equality Act 2010, you may be guaranteed an interview if you meet the essential criteria for the role.

If you wish to be considered under this scheme, you can indicate via the application form below. By doing so, you are also consenting for this information to be shared with the hiring team. For more details on what qualifies as a disability under the Disability Equality Act 2010, please refer to the guidance here.

As an Equal Opportunity Employer we celebrate diversity and are committed to creating a diverse and inclusive workplace. Therefore, we make sure that our recruitment and selection processes never discriminate based upon people's age, disability, gender, race or ethnicity, religion or belief, sexual orientation, or other personal circumstances, and actively welcome applications from all groups.

Sponsorship statement:

Please be aware that some roles may not meet the points requirement for a sponsored Skilled Worker visa under the points-based immigration system. However, we welcome applications from candidates who do not currently have the right to work in the UK but may be eligible for a visa through an alternative route.