Marketing Business Partner - International

We are currently seeking a highly motivated and experienced Marketing Business Partner to join our growing team. You will play a pivotal role in shaping and executing our marketing and communications strategy across our international business. As the go-to person for all international marketing-related activities, you will lead efforts to create and implement an international marketing plan, develop a robust content strategy, support digital and social media initiatives, and produce content to include market reports and thought leadership. Additionally, you will play a lead role in managing, executing, implementing and reporting on international marketing campaigns tailored to our regions.

• Develop, own, and implement a comprehensive marketing plan tailored to our international business, aligning with overall corporate objectives.
• Work with our international regional leads to create and implement regional marketing campaigns to build profile and drive growth.
• Serve as the primary point of contact for all marketing activities within our international regions, ensuring consistency in branding and messaging across all channels.
• Collaborate with cross-functional teams, including international leadership, digital marketing, internal and external comms and design to understand business needs and deliver effective marketing and communications activity.
• Create and coordinate communication plans to enhance each regions visibility and promote a positive brand image.
• Lead and implement content strategy efforts for the international regions, ensuring the production of high-quality, relevant, and engaging materials for a variety of platforms.
• Support social media initiatives, including content creation, and work with the digital team on scheduling and performance analysis, to increase online presence and engagement.
• Manage the development and distribution of both on and offline marketing collateral, ensuring materials are up-to-date, brand-compliant, and readily available for international teams. This will include thought leadership, press releases, presentations, awards submissions, web content and others.
• Work alongside the external communications team to ensure relevant media coverage and a targeted flow of regional related wins to support the marketing strategy.
• Support corporate events and conferences for the international business, setting objectives and measuring ROI.
• With support from the digital team, track and analyse marketing performance metrics to evaluate the effectiveness of campaigns and initiatives, providing recommendations for continuous improvement.
• Stay abreast of industry trends, competitor activities, and market developments to identify new marketing opportunities and potential areas of growth.
• Work hand-in-hand with the Global Marcomms team to ensure continued success for the team across the business.

• Opportunities to develop and grow your career
• A contributory pension scheme
• Employee Assistance Programme
• Our global travel scholarship programme
• Flexible working arrangements

• Previous experience working as a Marketing Business Partner, Marketing Executive or a relevant Marketing position, with a proven track record in strategy, development and execution.
• Experience of working with an international business and an understanding of multiple different cultures and regions
• Strong knowledge of the construction industry and its unique marketing challenges and opportunities.
• Excellent communication, interpersonal, and leadership skills.
• The ability to speak another language is desired.
• Proficient in using various marketing software and tools.
• Ability to work independently and as part of a team, demonstrating initiative and a proactive approach.
• Strong project management skills, with the ability to manage multiple priorities simultaneously.
• Attention to detail and a commitment to delivering high-quality work.

Behaviours:

• People-Focused: Demonstrates a strong commitment to creating and fostering positive internal relationships.
• Creative: Brings innovation to problem-solving and introducing new ideas for internal campaigns.
• Performance-led: Aims to exceed expectations with a focus on delivering measurable results.
• Collaborative: Embodies a forward-thinking and inclusive approach to teamwork and project management.
• Accountable: Operates with integrity and takes responsibility for the communications impact on employer brand and internal morale.