Marketing and Engagement Assistant

Job title: Marketing and Engagement Assistant

Organisation: WeAreWaterloo Business Improvement District (BID)

Reports to: Head of Marketing

Salary: £26-£28k per annum

WeAreWaterloo is a truly local Business Improvement District made up of passionate individuals working to empower local businesses, enhance the Waterloo area and elevate the experience of everyone that visits.

We help improve Waterloo as a place to work, visit and live by delivering diverse and creative programmes that enhance and protect our environment, celebrate and promote its unique character and connect those within it.

We are looking for a creative, highly organised, and enthusiastic team member to support the Marketing Department at WeAreWaterloo. The Marketing and Engagement Assistant will play a key part in delivering our digital communications and events programme, while contributing to content creation and stakeholder engagement.

Job Purpose:

This role will work closely with the Marketing Manager and Head of Marketing to support the planning, coordination, and delivery of WeAreWaterloo’s marketing and events programme, helping to raise the profile of the BID, engage local audiences, and promote businesses across the BID area.

Key responsibilities:

The areas of responsibility include, but are not limited to:

Digital:

• Update and maintain the content on the WAW website (wearewaterloo.co.uk), including uploading news stories, updating the events calendar, monitoring the ‘Request Promotion’ plug-in, ensuring the community directory is up-to-date and overseeing all performance functionality.
• Manage Lower Marsh Market social media channels including Instagram, FB and TikTok and creating an annual content calendar and social strategy to grow the channel and increase engagement.
• Create and manage Eventbrite listings for relevant BID-owned events.
• Curate and support delivery of the BID’s monthly newsletter (suggesting stories and supplying copy via the template) as well as composing ad-hoc digital e-shots such as invitations to BID members.
• Create digital content through WAW’s Canva account (e.g. infographics, and leaflets etc.).
• Provide monthly analytics reports covering relevant channels and statistics to help inform our marketing strategy.
• Attend monthly social meetings with our Marketing Manager and pitch content ideas, being mindful of upcoming awareness days, new businesses to the area, trends and the BID’s events calendar.
• Update and maintain the STAR Card website (starcard.london) alongside South Bank BID.
• Lead on the curation and delivery of the STAR Card monthly newsletter.
• Monitor the STAR Card inbox by responding to enquiries and adding new offers.

Events:

• Support the Marketing Manager organise and facilitate our quarterly workshop series ‘Waterloo: Who Knew?’ ensuring all events are marketed appropriately across all channels, and supporting on event day.
• Act as the Event Lead for various events, including the St George’s Garden Party and the Rooted monthly gardening club. Responsibilities include overseeing event planning and preparation, ensuring seamless execution on the day, and coordinating post-event evaluations and reporting.
• Provide administrative and practical support with larger events including annual parties, Lower Marsh Lates, Emma Cons Gardens Summer series and Together at Christmas.

Office & Monday:

• General office administrative duties including but not limited to ordering supplies, maintaining software licences, supporting the team facilitate meetings with respect to collating paperwork, catering and tech.
• Act as the first point of contact for all incoming queries from businesses and stakeholders (office tel and info@ email account).
• WAW maintains a database of over 500 businesses through 'Monday'. This role will support the team in the regular monitoring of the database to ensure that all content is kept diligently organised and up-to-date.
• Minute-taking, as and when required.

Person specification

You will need:

• Strong organisational and administrative skills with the ability to manage multiple tasks and deadlines.
• Experience in digital marketing, including website content management, social media, and email marketing.
• Excellent communication skills, both written and verbal, with the ability to create compelling content.
• Proficiency in using Canva, Eventbrite, Wordpress, Mailchimp and social media management tools.
• A keen eye for detail and strong analytical skills to assess marketing performance.
• Experience in small-scale event planning and coordination.
• Strong interpersonal skills and a proactive approach to problem-solving.
• Ability to work independently and collaboratively within a small team.
• A passion for working in a dynamic environment that presents opportunities for creativity and flexible thinking.

Desirable:

• Knowledge of 'Monday'.
• Experience using Google’s Looker studio.
• A keen interest in placemaking, urban regeneration and local community engagement.
• Knowledge of Waterloo’s business and cultural landscape.

Further job details and how to apply:

• Tenure: Permanent, full time.
• Benefits: Include 30 days’ paid holiday during the calendar year, plus statutory holiday on all UK public holidays.
• Place of work: This is an area-based role and you will need to be active and present in the Waterloo area when needed, with evening and out-of-hours work required occasionally e.g. for events and community meetings.

We encourage applications from all backgrounds, communities and industries, and are committed to having a team that is made up of diverse skills, experiences and abilities. We are happy to discuss flexible working arrangements, job shares or other well-considered proposals for the role.

Application is by CV and covering letter, explaining why you would like the role and feel you would be a good fit for the position. Please send your application to Harrie Notton by email via the button below. The deadline for applications is 5pm on Tuesday 29 April 2025. Interviews are scheduled for Tuesday 6 May.

More about WeAreWaterloo:

We want to empower Waterloo’s communities and local businesses to succeed now and thrive in the future. We want Waterloo to be London's head-turning, underdog destination for business, life and leisure and be the best BID in Europe. By promoting Waterloo's unique character alongside the creation of complimentary, innovative projects, we will enable more audiences to discover our surprisingly central neighbourhood, and raise the profile of the BID’s work.

We strive to:

• Enhance place brand perception.
• Reduce vacancy rates.
• Increase footfall.
• Increase spend.
• Provide services that benefit our levy payers and local community.

Context:

The BID area is spread across northern portions of Lambeth and Southwark Councils. The BID receives its funding through an additional- and mandatory- levy which businesses in the BID area have agreed to pay every year, much in the same way that they pay council taxes. The BID must continue to demonstrate commitment towards the success of Waterloo, not only because this is the BID mandate, but also, because businesses in the district return to the polls every 5 years with the chance to vote on the BID renewal process. The next vote will be taking place in early 2026 which makes the next two years all the more important in showcasing the BID’s commitment to the area. The BID also holds a licence to run the Lower Marsh Market, which is a hot street food and craft lunchtime market located on Lower Marsh, a street which runs through the heart of the BID district. The market currently runs from Monday- Friday and is a destination for workers in Waterloo. It also acts as a major placemaking driver for the area. Lower Marsh Market is currently undergoing dynamic change and has recently started to operate on Saturdays.