Marketing and Design Coordinator

Marketing Design Coordinator

At Croydon College Group, we are committed to providing an exceptional student experience through the dedication and passion of our staff. Our people are at the heart of everything we do, and we are proud of the positive impact we have on our local community. Our vision and values focus on putting students first and fostering an environment where staff is our greatest asset.

An exciting opportunity has arisen for a Marketing Design Coordinator to join our dynamic and collaborative Marketing department. This is a creative and varied role that will allow you to have a significant impact on the College's branding and communications. You will help deliver visually compelling and engaging marketing materials, supporting our mission to promote the College’s courses and services to prospective students, parents, and key stakeholders.

The Marketing Design Coordinator will play an essential role in the development, coordination, and execution of marketing campaigns, with a focus on design, content creation, and digital media. Working across a variety of platforms (print, web, social media), you’ll help to elevate the College’s visual identity and ensure a consistent and compelling brand message across all materials and campaigns.

Key Responsibilities:

1. Creative Design & Content Development: Lead the design of marketing materials, including brochures, digital ads, social media visuals, email campaigns, and website content. Ensure that all design work is in line with the College’s brand guidelines and engages our target audiences.
2. Campaign Management: Collaborate with the marketing team to plan, manage, and execute end-to-end marketing campaigns for various audience segments, ensuring campaigns are on-brand, on-budget, and meet defined objectives.
3. Social Media & Digital Assets: Design engaging visuals for social media platforms, website, and email marketing. Work with the team to optimise digital campaigns, ensuring strong visual appeal and maximum impact.
4. Cross-Platform Collaboration: Work closely with other departments and stakeholders to ensure marketing media.
5. Trend & Market Awareness: Stay up-to-date with the latest design trends, digital marketing tools, and industry best practices to continually enhance the College’s creative output.

Minimum Requirements:

• Proven experience in graphic design, digital content creation, and marketing campaign management.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
• Experience with web design, UX/UI principles, and familiarity with content management systems (CMS).
• Strong copywriting skills and an understanding of content strategy across digital and print media.
• Knowledge of social media platforms and best practices for creating visually engaging content.
• A degree or relevant qualification in Graphic Design, Marketing, Communications, or a related field.
• Ability to work collaboratively in a team environment, managing multiple projects simultaneously.
• Experience with video editing software (e.g., Adobe Premiere Pro, After Effects).
• Familiarity with email marketing tools (e.g., MailChimp, Constant Contact).
• Understanding of SEO principles and how they relate to design and content.

What We Offer:

In addition to a positive and supportive work environment, we offer a range of excellent staff benefits, including generous annual leave, defined benefit pension schemes, and 7 days per year for staff development, which includes team-building, social events, and wellbeing activities.

If you are passionate about creating impactful visual content and want to contribute to a dynamic and forward-thinking educational institution, we’d love to hear from you!

The College is committed to promoting a diverse and inclusive learning community. We value inclusivity and encourage applications from individuals of all backgrounds. We offer family-friendly policies, flexible working arrangements, and actively welcome applications from a diverse range of candidates.

For successful applicants, the post is subject to an enhanced DBS check in line with safeguarding guidelines.

Please note CVs are not accepted; all applications must be submitted via our recruitment portal.

Application Closing Date: 05/12/2024

Interview / Selection Date: To be determined.

We reserve the right to bring forward the closing date of the adverts should we receive a sufficient level of interest!