Marketing and Communications Manager

BRITISH SOCIETY FOR RHEUMATOLOGY; London; Hybrid; GBP 38,000 - 48,000; Full time

Job description

Reports to: Head of Marketing, Communications and Membership

Manages: Marketing Officer, Communications Officer

Salary range: £38,251 – 47,940

Location: London – EC4Y 8EE (Hybrid)

Contract: Permanent, full-time (31.5 hours per week)

Job Purpose

As BSR’s Marketing and Communications Manager you will deliver impactful communications and data-driven marketing plans that support our mission and vision.

You’ll work with teams to build strategic marketing and communications plans and manage a tactical calendar of multi-channel activity. All of which will drive engagement with clinical guidance, the latest science and research, quality education programmes, professional events and conferences.

You’ll focus on promoting member benefits to boost recruitment and retention across the adult, paediatric and adolescent rheumatology community. And you’ll help colleagues to tell compelling stories of our work, to celebrate the work of our members, to showcase rheumatology as a career and to highlight the issues of most importance to our members.

You’ll lead a talented team that manages the organisation’s communications channels, digital marketing, content strategy, and our people-focused brand. Working closely with the Head of Marketing, Communications and Membership, you’ll play a key role in our data capability and insights, helping us to focus on impact-led activity. You’ll also help colleagues to gather feedback and intelligence about our members and audiences, enabling us to continually improve our member offering.

This role requires a creative, pro-active and impact-oriented marcomms professional who excels in both planning and hands-on execution.

Main Responsibilities

Team leadership and development

• Lead and coach a team responsible for content creation, digital marketing, and membership campaigns
• Provide regular performance reviews and professional development opportunities for team members

Marketing and communications

• Work with teams to develop tailored marketing activity to promote products and services
• Track, analyse and report on the success/failures of our campaigns to aid understanding, efficiency and improvement
• Execute marketing campaigns across traditional, digital and social media channels plus experiential
• Manage the society’s website, overseeing content and performance and work with an agency for any development needs
• Create compelling messaging that resonates with key audiences, including prospective and current members and stakeholders
• Oversee the creation of engagement-focused content across existing and emerging channels
• Be a brand ambassador for BSR externally and a brand champion internally, managing tone of voice, editorial and creative identity
• Manage digital productivity tools and solutions to ensure good process and capacity tracking.

Membership growth and engagement

• Execute digital-first membership acquisition strategies to expand the organisation’s member base and retention programmes to encourage loyalty
• Analyse membership trends and member feedback to improve member services, benefits, and offerings
• Manage membership data and segmentation to ensure effective targeting and personalised communication with members.

Management and impact

• Manage the marketing budget ensuring cost-effective allocation of resources
• Track the effectiveness of marketing campaigns and membership programs, adjusting strategies as needed to meet KPIs
• Use analytics tools and member data to track the performance of marketing efforts and membership engagement

Person Specification

1. Experience in executing engagement-focused marketing and communications
2. Experience of membership engagement and recruitment
3. Experience of platform management (web, emarketing, social media)
4. Strong skills in data analytics, insight and impact measurement
5. Excellent planning and project management skills
6. Ability to manage relationships internally and externally with stakeholders/suppliers at varying levels
7. Proven skills with digital tools, systems integrations and automations
8. Working knowledge of AI for improvement
9. Leadership and team management experience and ability to coach staff to reach their potential

Inclusion and Diversity statement

BSR is committed to encouraging inclusion, equality and diversity in our workforce. We are actively trying to increase the diversity of our staff team. We try to reduce as many barriers as we can for those with a disability. We know that everyone is an individual, so please always tell us what we can do to support you.

We welcome approaches from individuals from underrepresented groups, including those from minoritised communities, and those with a disability, to better reflect the community we serve and help broaden our perspectives.
Our values are:

• Celebratory – we celebrate the achievements in rheumatology
• Inclusive – we support everyone in the rheumatology community
• Sustainable – we work to reduce the impact of our activities on the environment
• Leading – we use our profile to drive change and support those working in the specialty
• Collaborative – we always seek to work with others to have a greater impact