Market Research Analyst

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Employer: NFU Mutual

Location: Stratford-upon-Avon

Salary: Up to £38,000 (full time equivalent) + 10% annual bonus + benefits package

Closing date: 13 Feb 2025

Sector: Research and Development

Role: Analyst

Contract Type: Variable Hours Part Time

Market Research Analyst

• Brand new, part-time role (20 hours per week) offering flexibility and the chance to shape our approach to brand insights.
• Play a pivotal role in understanding brand performance and competitor activity at a leading UK insurer.
• Hybrid role with 80% homeworking and 20% from our Head Office in Stratford upon Avon.

About the role

At NFU Mutual, understanding how our brand is performing and how customers perceive us has never been more important. As the way we track our brand evolves, we're looking for someone to play a key part in uncovering the insights that drive our strategy. This part-time role offers a unique opportunity to make a real impact while enjoying the flexibility to fit around your life.

Through our new external partnership, we now have a powerful data dashboard at our fingertips, but it's what we do with this data that truly matters. That's where you come in. You'll be at the heart of our brand tracking efforts, working with this new platform to analyse data on brand awareness, consideration, and performance. It'll be your role to interpret these insights, identify trends, and share findings that will shape our brand strategy and inform marketing decisions.

In addition to tracking our own brand performance, you'll also become our in-house expert on competitor activity, keeping us informed about trends, news stories, and media campaigns across the industry. You'll work closely with teams across Marketing and Strategy, providing actionable recommendations that help us stay ahead of the curve and meet our ambitious growth goals.

From ad hoc research projects to sector-specific customer surveys, this is a varied role where no two days are the same. You'll also collaborate with external research partners and present your findings in a way that's clear, engaging, and meaningful to a diverse range of stakeholders.

If you're excited about using data and insights to drive decision-making, this role gives you the opportunity to make a real difference to NFU Mutual's brand and overall business success.

This role is known internally as a Brand Insight Analyst.

About you

You're a market research professional who's a natural when it comes to digging into data, spotting trends, and telling the story behind the numbers. Curious and analytical, you thrive on turning insights into meaningful actions.

You'll bring:

• Market research experience, either from a client or agency side.
• Proven ability to translate research findings into actionable recommendations that inform strategy and decision-making.
• Strong knowledge of market research methodologies-both qualitative and quantitative approaches-and their application in real-world scenarios.
• Data analysis/insights expertise with the ability to identify trends and valuable insights to influence business strategy.
• Exceptional communication and storytelling skills, tailoring insights to different audiences in a clear and engaging way.
• Collaborative and inquisitive mindset, working effectively across teams and with external suppliers to deliver impactful outcomes.

If you hold a qualification in market research, such as MRS, that would be advantageous, however it's not essential for this role - we'd still love to hear from you if you don't.

Benefits and Rewards

When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:

• Salary up to £38,000 (full time equivalent)
• Annual bonus (up to 10% of salary)
• Contributory pension scheme, up to 20%, including your 8% contribution
• 25 days annual leave + bank holidays + buy/sell/save holiday trading scheme
• A Family Friendly policy that helps you balance your work and family responsibilities
• Access to savings at High Street brands, travel and supermarkets
• £20 contribution to a monthly gym membership - subject to T&Cs
• Health and wellbeing plan- cashback for dentist, opticians, physio and more
• Access to voluntary benefits, including health assessments, private medical insurance and dental insurance
• Employee Volunteering - volunteer in the community for one day each year
• Unlimited access to Refer a Friend £500 bonus scheme
• Life Assurance cover of 4 x salary
• Employee discounts of 15% on a range of NFU Mutual insurance policies.

Working at NFU Mutual

We're one of the UK's leading general insurance and financial services companies. For over 110 years we've put our customers at the heart of everything we do. Our people are just as important to us. We pride ourselves on being "a great place to work" and we're one of only 60 companies across the globe to receive a Gallup Exceptional Workplace 2024 award, and one of only 2 companies to receive the award for the ninth consecutive year.

We offer a supportive culture where we empower and inspire our people to perform, offer them opportunities to grow, and recognise and reward their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable, so we are successful now and in the future.

Apply now

Stratford-upon-Avon
Tiddington Road
Stratford-upon-Avon
Warwickshire
CV37 7BJ