Market Intelligence Director, Integrated Communications, London

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The Company

At Clarity, we partner with clients to create integrated comms and marketing programs that suit companies at every stage, whether they are rebellious startups, ambitious scaleups, visionary corporations, or industry titans.

Clarity provides fearless marketing and communications to the world's most forward-thinking companies. Our mission is to tackle the biggest challenges and support our clients' evolving needs with a strategic, creative approach.

With a global presence and an entrepreneurial spirit, we value agility, growth, and a positive culture at our core. Our team of integrated marketing experts excels in four key areas:

• Insight, Analytics & Market Intelligence
• Strategic Communications & Public Affairs
• Creative Studio & Content Production
• Digital Experience & Performance Marketing

The Role

Having recently launched our Intelligence Unit, we're looking for an Insight & Strategy Director who can contribute fresh ideas and drive our strategic initiatives forward. You'll be based in our London office, and working across our global client base.

Key responsibilities include:

• Data Analysis & Interpretation - Collect, analyse, and interpret data from multiple sources from both qualitative and quantitative research methods to generate actionable insights that drive business decisions.
• Market Research - Conduct qualitative and quantitative research - especially from the B2B market - to understand market trends, consumer behavior, and competitive landscapes.
• Reporting & Storytelling - Translate complex data into clear, compelling reports and presentations that influence, reveal unexpected outcomes, set the foundations for a strategy and enhance decision-making.
• Stakeholder Collaboration - Work closely with internal teams (account teams, new business, public affairs, digital marketing and corporate comms) to provide insights that shape strategies for clients.
• Tools & Technology Management - Utilise competitive tools such as Cision, SparkToro, SEMrush, Brand Watch and Web Index, dashboards, and data visualization platforms to streamline insights and reporting processes and help to set our clients apart in the market.
• Customer & Audience Insights - Through usage of tools and stakeholder interviews, develop deep understanding of customer needs, preferences, and behaviors to enhance user experiences and engagement.
• Trend Forecasting - Stay ahead of industry trends, emerging technologies, and evolving consumer demands to inform future strategies - especially in the B2B market.
• Identify needs for clients and prospects to sell insight-based services to help drive more revenue.

About You

• Experienced and passionate about delivering high-quality insight and strategy work in the B2B market.
• Experienced in using audience understanding, competitive intelligence, and brand strategy to inform decision-making and client success.
• Skilled in both qualitative and quantitative research, with a knack for translating data into actionable insights.
• Excellent communicator, adept at presenting strategies and insights across all levels of an organisation.
• A proactive leader who drives insight standards, uncovers new opportunities for client accounts, and leads discussions to identify these opportunities.
• Resourceful and adaptable, able to receive feedback positively and adjust strategies quickly and effectively.
• Experience in developing insights for successful new business pitches and selling research-based services to clients.

Working For Us

We provide the fun and fast-paced environment of a global agency. We take risks, learn, adapt and deliver, giving you full scope to achieve your unique potential in a supportive and exciting environment.

Benefits

Taking Care of Yourself and Your Family

• Private Medical Insurance: Get the care you need when you need it.
• Enhanced Family Leave: Welcoming a new child is a special time that deserves special attention.
• Clarity Cares Time: Appointments and emergencies don't have to eat into your PTO.
• Employee Assistance Program (EAP): Confidential support for personal and professional challenges.
• Wellness Fund: Invest in your health and happiness.
• Cycle to Work Scheme: Support for a healthier commute.

Taking Care of Your Community

• Volunteer Time Off: Giving back is good for the soul.
• Clarity Compass: Internal employee committee helping ensure we're walking our talk, especially on issues close to our heart - DEI, Environmental Impact, Employee Wellbeing and Community Engagement.

Recharging Your Batteries

• Unlimited Holiday: Because who doesn't love time off?
• Sabbatical Program: Even more time off after five years!
• Summer Fridays and Winter Break: Enjoying life is important.
• Flexible Working Program: Life happens, and we can help you adapt.

Other Information

Clarity is committed to promoting equality of opportunity for all staff and for our Clients. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We do not discriminate against staff or Clients on the basis of age, disability, neurodiversity, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

Unfortunately, due to the high volume of applications we receive, it is not possible to respond directly to all applicants, only to those whose candidacy is being pursued. In addition, the length of the recruitment process varies based on the vacancy needs. Traditionally, the process takes approximately 3-4 weeks. Therefore, your patience is greatly appreciated!