Managing Partner, Data Analytics

Publicis Groupe UK; London; Hybrid; GBP 50,000 - 90,000; Full time

Job description

BRAND: Zenith
Job Function: Data Sciences
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Adobe is one of the largest and most diversified software companies in the world. Adobe empowers everyone - from individuals and small businesses to government agencies and global brands - to design and deliver exceptional digital experiences. Headquartered in San Jose, California, and with a diverse global population of more than 26,000 employees, they achieved revenue of US$19.4 billion in fiscal year 2023. Adobe has three major product lines: Creative Cloud to unleash creativity, Document Cloud to accelerate document productivity, and Experience Cloud to power digital businesses. Adobe has been at the forefront of digital technology for over 40 years and continues to see rapid sales growth.

They are an exciting, dynamic company with a respectful internal culture based on their four key values: Genuine, Innovative, Exceptional & Involved. From a marketing perspective, Adobe is one of the most sophisticated digital marketing businesses in the world. Their activity is split between upper funnel and performance budgets, and they invest circa ~$160 million in media in EMEA alone. This model, with a country led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

Changing the world through digital experiences is what Adobe is all about. They give everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences! They are passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

Adobe is on a mission to hire the very best and is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realise that new ideas can come from everywhere in the organisation, and we know the next big idea could be yours!

Overview

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.

Our global team is a centre of excellence with responsibility for raising standards in all global regions; from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's digital engagement.

This is an incredible opportunity to drive growth and change on a fast-growing, game-changing Publicis Media client.

We are seeking a skilled and experienced Customer Success leader to own the global Data & Analytics agenda for a large enterprise client and drive its implementation, enhancing capabilities to accelerate sustainable growth for Adobe across global markets including APAC and EMEA.

Responsibilities

Working with the Product Development Lead, you will be responsible for ensuring smooth implementation of Data Analytics capabilities, maximising their uptake by customers, driving value realisation, and merchandising the impact of products.

Data, Analytics and Automation Strategy

1. Consider the differing set-ups of regional data and analytics programmes, establish commonalities across regions to identify opportunities to empower, support and enable regional excellence.
2. Use global and regional discovery techniques to establish a worldwide vision, mission strategy and delivery roadmap for Data and Analytics.
3. Develop a clear, realistic but ambitious vision for the role that Publicis will play in delivering Data and Analytics capability worldwide.
4. Partner with global and regional Adobe.pub teams to evangelise the worldwide Data and Analytics vision and strategy within the Publicis business.

Go To Market & Implementation

1. Identify inefficiencies in data-to-decision processes across digital analytics, personalization, business intelligence, and experimentation domains and recommend solutions to improve.
2. Collaborate with global key points of contact at Adobe on delivery of the vision, strategy and roadmap and empower them to advocate the programme within the Adobe business.
3. Provide oversight and leadership to a team of engineers responsible for developing analytics platforms that enable the team to make smarter optimisation decisions and performance evaluations.

Client Success Leadership

1. Lead customer onboarding for key products to ensure a seamless implementation and engagement. Conduct training sessions to educate customers on best practices and maximize adoption.
2. Serve as the primary point of contact for customer inquiries and ongoing support. Build strong relationships through regular check-ins, business reviews, and strategic guidance.
3. Monitor customer engagement and proactively recommend solutions to enhance product usage. Align our data products with customers objectives to drive measurable value.
4. Address client concerns, troubleshoot issues, and escalate technical requests when needed. Work cross-functionally with product, engineering, and support teams to resolve challenges.
5. Identify opportunities for renewals, upsells, and cross-sells to maximize client lifetime value. Partner with the sales team to ensure smooth contract renewals and account expansions.
6. Gather client insights and share feedback with product teams to influence roadmap decisions. Work closely with marketing and sales teams to refine client messaging and engagement strategies.
7. Track key client success metrics such as product usage, adoption trends, and churn risk. Leverage analytics to forecast client satisfaction and identify proactive engagement strategies.

Power of One

1. Be a key member of the Zenith International Data and Analytics team; supporting on cross agency initiatives and sharing and incorporating best practices from other accounts.
2. Contribute to the development of the broader global Adobe.pub, Zenith Global & Publicis Media Data and Analytics capability.
3. Provide mentorship, coaching and line-management leadership to a small team of data specialists based both in London and in international markets.

Qualifications

1. An accomplished Data and Analytics leader with a successful track record of creating and overseeing the delivery of change management programmes in a regional or global matrix organisation.
2. An inspirational thinker who can create a clear and powerful vision for teams and clients to align to and manage the delivery of that vision from start to finish.
3. An experienced practitioner who can use their experience of a wide range of data practices, data sources, analytics technologies and analytics platforms to support a diverse team of individuals (including strategists and engineers) to deliver their worldwide Data and Analytics vision.
4. A strong communicator who can build a convincing narrative and powerfully present the agency's ideas and plans to Adobe stakeholders.
5. A commercially minded operator, comfortable managing the financial elements of programme delivery including profitability management, resource utilisation and commercial proposals.
6. Able to identify when to escalate potential issues before they become a problem.
7. Positive and well-informed, able to think quickly on your feet, not afraid to speak up and can defend their point of view without being dogmatic.
8. Strong analytical skills and able to understand and interpret data; to identify trends, opportunities and make strategic arguments.
9. Exceptional attention to detail and ability to quickly spot and correct mistakes and inconsistencies in data.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).