Manager, Trade Marketing UK & Ireland

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

ABOUT THE COMPANY

Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant, all-suite ships, all-inclusive pricing, worldwide itineraries and genuine hospitality. All our ships feature spacious, ocean-view suites with butler service, and most include private verandas, meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond. Whether you want to gaze at icebergs or palm trees, the choice is yours. Our ships sail pole-to-pole to over 900 destinations on all seven continents, leaving (almost) no part of coastline uncovered. We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team.

ABOUT THE ROLE

The Trade Marketing Manager will lead the execution of the trade and consumer marketing plans and activities in the UK and Ireland. This role reports to the Director of Marketing for Europe and is part of a Global Marketing organization with a global to local strategic approach. Many marketing activities will be following the guidance and strategy from the Global Marketing team, whereas other activities are 100% local based on local need. The Trade Marketing Manager will be responsible for the project management and development of wide-ranging cross-channel marketing communications, and communication materials including email marketing, direct mail, trade flyers, and brochures targeting various Silversea segments B2B and B2C. In addition, the person in this role will be responsible for managing the local trade marketing activities including developing the B2B trade advertising campaigns, managing trade Social Media page, supporting trade events and trade shows, and supporting the Sales Organization with marketing requests, among other things.

Key Responsibilities

1. Trade Marketing: Lead activity with local industry trade organizations and manage UK & Ireland trade media strategy and execution, including recommending key events for Silversea to participate in.
2. Social Media: Manage the trade social media closed Facebook group.
3. Trade EM: Develop ad-hoc emails as needed to communicate and engage with trade partners.
4. Trade Shows and Exhibitions: Oversee the planning, development and execution of all exhibitions stands in the UK & Ireland, both consumer and trade.
5. Consumer Email & Direct Mail: Manage the print production and fulfilment of a high volume of direct mail pieces, coordinate co-branded Direct Mail with travel partners, execute and track results, manage and develop ad-hoc local emails.
6. Budget Management: Track/manage and forecast the UK & Ireland marketing budget.

Qualifications:

1. Bachelor’s Degree required.
2. Minimum of 6 years of experience in a marketing execution role.
3. Experience with B2B and/or B2C marketing campaigns, including email, direct mail, social media, and marketing automation platforms.
4. Ability to understand a global ultra-luxury brand and how to market to high-net worth individuals. Luxury marketing experience a plus.
5. Knowledge of/Experience with strategic marketing processes and working with creative teams/agencies.
6. Strong collaborator and communicator, effectively working across the organization – ability to navigate a dynamic and demanding environment.
7. Strong project management skills, multitasks, prioritizes, and meets deadlines promptly.
8. Comfortable with accountability for metrics and revenue.
9. Demonstrated ability to achieve breakthrough results through the course of work.
10. Ability to build strong working relationships with sales counterparts.
11. Be able to communicate, concisely and accurately, orally and in writing.
12. Strong organizational skills and follow-through.
13. Proficiency with Microsoft Excel, Word, PowerPoint.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions.

Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.