Manager, Direct to Consumer Marketing

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on for the prevention and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count.

The DTC Marketing Manager is responsible for leading development and execution of key consumer marketing activities and digital solutions to enhance the patient experience with the drug. The ideal candidate should be a self-starter, have a passion for marketing excellence and the skill to ensure our campaigns are patient-centered, innovative and competitive.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include:

1. Lead key direct-to-consumer marketing activities and solutions including digital execution, TV, Point of Care and other tactics to help achieve brand goals.
2. Understand People Who Can Benefit from PrEP (PWBP), the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of strategic marketing campaigns & materials.
3. Assist in the evolution of the customer journey and content strategy to reach patients in moments that matter.
4. Foster collaborative relationships across brand and cross-functional teams, network and build alliances.
5. Manage projects through promotional review and the Copy Approval system.
6. Manage agency partners in the development of creative and execution of tactical plans; evaluate and set project budgets, establish detailed timelines, and ensure on-time project delivery.
7. Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect.
8. Develop KPIs, track performance and optimize marketing programs for maximum impact.
9. Effectively lead internal cross-functional teams, including Copy Approval, external partners, and project teams to achieve maximum results that drive the business.

Basic Qualifications:

• Bachelor’s degree.
• 4+ years of US-based pharmaceutical industry experience in marketing and/or related commercial roles.
• Experience working with and managing external agencies.
• Experience in creating product messaging and developing tactics.
• Experience in effectively navigating Copy Approval / MLR (PRT) process, PRM, CAM, promotional review.

Preferred Qualifications:

• Graduate Degree level (e.g., MBA) or equivalent experience.
• Prior HIV market experience.
• Demonstrated ability to effectively work in a matrix team environment.
• Media planning knowledge across multiple channels.
• Strong project management and demonstrated analytical skills.
• Ability to work independently, with minimal direction.
• High level of motivation and a strong ability to find creative solutions to unstructured situations.
• Knowledge and practical application of compliance acumen in the pharmaceutical space.
• Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills.
• Proven ability to navigate internal processes, manage multiple priorities, and keep projects on track to meet deadlines.

ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.