Lifecycle Marketing Manager

Quality Roots; Birmingham; On-site; USD 45,000 - 60,000

Job description

Company Description:

Quality Roots is the premier retail company serving Michigan's recreational cannabis community. We represent a team of highly experienced, knowledgeable professionals who have a long history of owning and operating local, family-owned businesses within the state of Michigan.

Through our unwavering commitment to the ethical, responsible operations of our businesses, our team has an unbroken record of success with several business ventures. Our companies have always demonstrated the highest level of professionalism and attention to service, and because of this, we have built long-term trust, loyalty, and support with employees, residents, city officials, regulatory bodies, and communities where our operations are based.

Position Summary:

Quality Roots is quickly growing in the Michigan cannabis industry and seeks to hire an experienced Lifecycle Marketing Manager to help manage our digital presence across the company.

As our Lifecycle Marketing Manager, you'll own the full customer journey-crafting engaging content, managing social media, and driving retention through email, SMS, and digital engagement. Think of yourself as the brand storyteller-meets-growth strategist, ensuring every touchpoint-whether a tweet, an email, or a text-feels cohesive, compelling, and conversion-driven.

If you love creating content that sparks engagement, mapping out digital marketing strategies, and building an audience that actually sticks around, this role is for you.

Qualifications:

The Lifecycle Marketing Manager must be organized and professional with the ability to work in tandem with the Marketing, Retail, Inventory, and other teams to establish and complete department goals.

Job Responsibilities - Social Media & Community Management:

• Own the social media strategy & execution across platforms (Instagram, TikTok, Twitter, LinkedIn, etc.).
• Create engaging, shareable content (graphics, videos, captions, and interactive posts).
• Act as the brand's voice & personality, responding to DMs, comments, and trends in real time.
• Build community-fostering conversations and engagement that keep followers coming back.
• Develop and execute content calendars that align with key campaigns and launches.

Email & SMS Marketing:

• Craft compelling email and SMS campaigns that feel personal and drive engagement.
• Manage segmentation & automation to ensure the right message reaches the right audience.
• A/B test subject lines, content, and send times to boost open rates and conversions.
• Track performance metrics and tweak strategies to keep engagement high.

Growth & Analytics:

• Monitor social media and content performance-adjusting strategy based on data insights.
• Leverage analytics tools (Google Analytics, Meta Insights, Klaviyo, etc.) to optimize engagement.
• Continuously test and refine campaigns, creative, and messaging to drive conversions.

Skills:

• Passion for Storytelling: Ability to craft compelling narratives through video content.
• Adaptability: Willingness to experiment with new formats and embrace change.
• Team Player: Ability to collaborate effectively with cross-functional teams.
• Self-Starter: Ability to work independently and manage multiple projects simultaneously.
• Strong Work Ethic: Commitment to delivering high-quality work on time deadlines.
• Project Management: Monday.com experience preferred

Requirements:

• Proven Experience: 2+ years of experience in content creation, with a focus on short-form video. Relevant degree is a bonus.
• Video Editing Skills: Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, CapCut, InShot, etc.).
• Social Media Savvy: Deep understanding of social media platforms and trends.
• Email & CRM knowledge: previous experience with systems like Klaviyo, Mailchip, Omnisend, or similar platforms.
• Creativity and Innovation: Ability to generate fresh and engaging content ideas.
• Attention to Detail: Strong editing and proofreading skills.
• Cannabis Industry Knowledge: Familiarity with cannabis products, culture, and regulations is a plus.
• Full-time availability: (40-45 hours per week) Monday through Friday, some weekends as needed
• Travel: Travel between stores and events in Michigan is required frequently. Occasional travel to new markets as we expand.
• Must be 21+ years old
• Valid Driver License with reliable transportation and the ability to travel within the State of Michigan (as needed, mileage reimbursement provided)
• Can lift up to 20lbs
• Strong portfolio showcasing creative and innovative design solutions
• In-office position

Compensation:

• Salary $45,000-60,000/yr (negotiable based on experience)
• Benefits provided after 90 days of employment: Medical, Dental, Vision, Voluntary Critical Illness, Voluntary Accident, PTO, Vacation
• Employee store discount

Quality Roots Inc. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.