Lifecycle and Website Marketing Manager

Laka; London; On-site; GBP 35,000 - 65,000; Full time

Job description

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Hello, we're Laka

Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong. Our model ensures everything runs smoothly for The Collective, from exceptionally fast claims to fairly sharing costs.

About the role

We are looking for a Lifecycle Marketing Manager to drive customer engagement, retention, and growth. In this role, you will develop targeted lifecycle marketing campaigns, manage essential customer communications, and optimise website content to enhance conversion. You'll also design automated workflows and nurture streams, leveraging CRM tools to create seamless customer journeys.

It would be an amazing added bonus if you speak in addition to English, French, German or Dutch!

• Lifecycle Marketing
  • Develop lifecycle stages based on customer data and design campaigns for each stage.
  • Execute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunities.
  • Be accountable for our essential transactional customer communications.
  • Personalise messaging based on customer segmentation.
• Website Management
  • Ensure that the website effectively communicates product benefits and maximises conversion into the product experience.
• Automation and Workflow Development
  • Design and implement automated workflows and nurture streams for different segments and lifecycle stages.
  • Use our CRM tool to set up triggers, rules, and workflows that guide customers through the journey.

Requirements

• Could this be you?
• 4+ years experience in high-growth D2C company.
• Strong technical marketing skills and hands-on experience working with CRM platforms required.
• Experience with Customer.io, Webflow and coding languages (liquid, CSS, HTML) are an advantage.
• What success looks like
  • Measurable improvement in the performance of our CRM campaigns and Website metrics.
  • Quality of the customer experience is significantly improved.
• Collaborating with other teams
  • Work with the Market Leads to develop customer segments, positioning, and messaging.
  • Work with the Market Leads and Product Manager to deliver CRM campaigns.

Insurance experience isn't required. We'll teach you anything you need to know and upskill you if needed. Please ensure that you have permission to work in the UK, NL, or France as we are unable to provide visa sponsorship.

Benefits

Our perks

• Remote-first way of working.
• Share options for all employees.
• Performance-driven cash bonus scheme.
• 25 days holiday plus bank holidays.
• Pension scheme with employer contributions.
• Private medical insurance.
• Home set-up allowance.
• Monthly lunch allowance.
• Company-wide events and monthly socials.
• Mental health support.

We're committed to building a diverse and inclusive workplace. If you'd like to request a reasonable adjustment as part of our application or assessment process, please let us know.

To find out more about what it's like to work at Laka, visit our careers page.