Learning Marketing Manager

JR United Kingdom; Bristol; Hybrid; GBP 30,000 - 50,000

Job description

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Location: Bristol Office, with hybrid working available

Contract: Permanent, Full time

Hours: 37.5 hours per week.

The Workforce Development Trust

The Workforce Development Trust is a not-for-profit organisation that provides services that support employers to develop skilled, sustainable, and efficient workforces in the UK and abroad. We operate via our four brands; Skills for Health, Skills for Justice, SFJ Awards and People 1st International, which deliver specialist, targeted skills interventions to support a variety of frontline public services.

Job summary

The Learning Marketing Manager will be responsible for developing and executing marketing strategies to promote our eLearning and training products to new and existing markets. With a requirement to work alongside colleagues in product and business development, the Learning Marketing Manager will help shape the development of our products and services.

This role involves creating and executing marketing strategies tailored to customer needs to drive growth. The ideal candidate will have experience in product marketing, eCommerce, content creation, and a passion for lead generation.

This role requires a creative and analytical mindset, excellent communication skills, and a passion for education and technology.

What is the impact of the role on the business?

The Learning Marketing Manager is a pivotal role within the business. Supporting the Learning Division to bring to market a range of online and in-person training products that benefit organisations within the public and private sector, this role is responsible for growing our reputation within the learning market and increasing our market share.

Key business skills necessary for the role?

Experience of working within learning, training or educational products for B2B is essential. This role will be responsible for creating strategic marketing plans that align with organisational objectives, so previous experience in market research, planning and strategy is necessary. Having worked with eCommerce, online advertising, and paid media, as well as organic marketing channels will be key to success in this role.

The ideal candidate will also have worked with multiple brands and sectors, bringing new products to market as well as managing existing product advertising. A solid understanding of lead generation and customer nurturing will be key to the success of this role.

What does the daily work look like?

This role sits within the central marketing team but is aligned to the Learning Division. Working closely with the Product Manager, Business Development lead, eCommerce Manager and Managing Director, this role's immediate priority will be creating marketing strategies and delivering campaigns to drive revenue and increase market share. Working alongside Digital Marketing specialists, our PR Manager and external agencies, this role will drive forward our Learning business to maximise brand exposure and ROI.

What are the three most important professional skills needed for this role?

Product marketing, lead generation, paid advertising.

What are the three most important personal skills needed for this role?

Collaborative, solutions focused, driven to succeed.

How would you describe the culture of your team?

We are a small but effective team. We work collaboratively both within the team, but also across the business. We are adaptive, open to change and willing to try new things. Everyone's ideas are welcome, and everyone's voice is heard. Colleagues are trusted to do their jobs and supported to do their best work.

Key Responsibilities:

• Support the achievement of revenue growth targets through designing, developing, and executing marketing strategies consistent with the Learning Division, and the wider Workforce Development Trust Group objectives.
• Develop and execute marketing strategies to promote learning products and services in new and existing markets.
• Translate complex products and services into compelling narratives that resonate with our audience.
• Collaborate with the Product Manager, Business Development team and eCommerce Manager to create and deliver marketing strategies aligned to business objectives and financial targets.
• Lead product/service launches from inception to execution, including conducting market research and appraisals, creating go to market plans, writing copy, and developing visual assets in line with brand guidelines.
• Define, develop, and execute product marketing strategies and plans for new and existing customers.
• Support buyer journeys through online channels, working closely with the Digital Marketers and eCommerce Manager.
• Promote products through online channels, using SEO tactics, content strategy and paid advertising to achieve lead generation and nurturing.

For the full job description and a job pack to assist your application, please visit: https://www.wdtrust.org.uk/careers/

This job requires some days in the office. Please consider if you are willing to relocate before applying.

Please include your CV. You can apply through our website.

Only apply if you currently have a valid right to work in the UK.

Please note only shortlisted candidates will be contacted.

Please note, we reserve the right to alter the closing date before the one stated.

• Generous annual leave entitlement up to a maximum of 28 days, plus public holidays, and a potential Christmas closure.
• Flexible working - 50% working from home with a dress for your day approach.
• Staggered start and finish time.
• We provide enhanced leave, bereavement, carers, maternity, paternity, and sickness leave.
• Health and wellbeing benefits, access to our mental health first aiders, a confidential employee assistance programme, free eye tests and payment for an annual flu jab.
• Enhanced pension scheme, with a contribution matching up to a combined 12%, and the option to join the Salary Exchange Pension Scheme along with death in service coverage at three times annual salary.
• Flexible employee benefits, portal including a cycle to work scheme.
• Buy annual leave scheme.
• Organisational development days and departmental training budgets.
• Payroll giving, this is a tax-free way to donate to any charity, worthy cause or place of worship.

The Workforce Development Trust is an equal opportunity employer and welcomes everyone.

If your experience differs a little from what is outlined in the job description, or you are missing a desired qualification, yet you think you can bring value to this role, please apply, we would like to hear more about you.

We strongly encourage people of all gender, religion, ethnic backgrounds, sexual orientation, and individuals with disabilities to apply.

If you need any reasonable adjustments at any point, please let us know. In your application, please feel free to advise on your preferred pronouns, for example she/her, he/him, they/them etc.