Leadership & Culture Consultancy | B2B Growth Manager (Digital Marketing)

Buscojobs; Greater London; Hybrid; USD 80,000 - 90,000

Job description

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Direct message the job poster from Celeste Halliday

Speaker. Author. Coach. Creating High Performance Leaders, Teams & Cultures through Connection.

Salary : $80 – 90K Pro Rata | 2 days per week (0.4 FTE) | Flexible based on experience & fit + 5 weeks AL + Super

• Location : Bayside Suburbs with Hybrid Working Options
• Opportunity : Join an exciting, fast-growing business with a purpose and make a real impact with your growth marketing
• Culture : Amazing company culture, intimate team with a flexible role.
• Benefits : Enjoy 5 weeks annual leave (pro-rata).

We're seeking a proactive, organised, and detail-oriented Growth Manager (Digital Marketing) to drive growth and lead generation alongside our Marketing Manager (also part-time) and founder. This flexible role offers a blend of remote and in-person work within a tight-knit, ambitious team.

Who We Are

At Celeste Halliday, we’re all about Connection. Our mission is to create a world of lit-up people, deeply connected with themselves, their purpose, and those around them. As a global leadership and culture consultancy, we help businesses build high-performing, human-centred workplaces. Our work attracts major clients, including Google, LinkedIn, Facebook, Moët Hennessy, Virgin Australia, AGL, Cricket Australia, the Sussan Group, and many more. We’re on an exciting growth trajectory and seeking a passionate marketing professional to help us expand our impact. A keen interest in leadership, lifelong learning, and driving positive change is essential.

Key Responsibilities

Lead Generation & Revenue Growth

• Design and execute cross-channel lead generation campaigns
• Develop automated sales funnels and nurture sequences
• Advise and implement cross-channel paid advertising (YouTube, META, Google)
• Promotion strategy for tiered product offerings from digital products to high-ticket programs including courses

LinkedIn Engagement & Advertising

• Build LinkedIn growth strategy in alignment with business goals
• Relationship building / community management with industry leaders (on business behalf)
• Use Sales Navigator to identify and segment leads
• Execute outreach campaigns & follow-up strategies
• Implement advertising and retargeting features

Marketing Systems & Analytics

• Optimise CRM usage for lead tracking and conversion
• Track and analyse campaign performance
• Manage website optimisation and technical on-page SEO skills

Required Experience & Skills

• 5+ years B2B lead generation experience with proven results of sales conversion
• Extensive LinkedIn expertise is essential
• Experience with marketing automation and CRM systems
• Graphic and creative skills (not essential but highly valued)
• SEO, SEM, paid media and content marketing strategy
• Experience with marketing analytics and reporting
• Instagram, Facebook & YouTube
• CRM systems – Active Campaign
• Google Analytics and Google Ads
• Website CMS (WordPress)

Success in This Role Means

• Consistent growth in qualified leads and revenue
• Growth of audience and engagement on LinkedIn, Meta and YouTube
• Ability to scale digital products and programs
• Strong ROI on digital marketing spend

We thank you for taking the time to apply; only shortlisted applicants will be contacted.

Must have full working rights for Australia.

Must be based in Melbourne.

This role is not suitable for freelancers or agencies.