Lead Product Manager (Apps) - Remote from the UK

Eyeo; United Kingdom; Remote; GBP 45,000 - 85,000

Job description

Lead Product Manager (Apps) - Remote from the UK

UK / Remote

Get to know us

At eyeo, we transform the internet into a trusted, sustainable and accessible place where users regain control over their experience, content creators and publishers are rewarded for their content, and advertisers and consumers can connect on mutually agreed terms.

Our subsidiary, Blockthrough, is the most popular ad block recovery solution among the Comscore-150, offering premium demand via direct seats with top-tier SSPs, allowing effective content monetization and providing a platform where publishers and advertisers can efficiently transact.

Join our Product Team at eyeo, where remote flexibility and personal well-being are essential to our culture. We offer generous paid leave and a supportive environment that values your contributions. You'll explore new challenges while having the opportunity to make a real impact on our mission to make the internet a better place.

We're searching for a passionate and strategic Senior Product Manager to spearhead the evolution of our freemium applications. You'll be the driving force behind our mobile-first strategy, owning the product vision, roadmap and execution across iOS and Android. But that's not all – you'll also have the opportunity to explore new horizons, potentially expanding our product reach to desktop and beyond.

Responsibilities

• Develop and champion the product vision, strategy and roadmap for our freemium mobile apps, aligning with the overall company goals and revenue targets.
• Conduct in-depth market research, customer analysis and competitor analysis to identify opportunities and unmet user needs within the freemium mobile landscape.
• Define and analyze key metrics for user acquisition, engagement, retention and monetization (e.g., LTV, ARPU, churn rate, conversion rate).
• Collaborate with the marketing team to design and implement effective user acquisition campaigns and optimize the user onboarding process.
• Develop and refine the freemium model, including pricing strategies, feature differentiation between free and paid tiers and in-app purchase offerings.
• Design and implement A/B tests to optimize conversion rates, user engagement and monetization strategies.
• Analyze user behavior, app performance and market trends to identify areas for improvement and growth within the freemium model.
• Translate user needs and business requirements into detailed product specifications and user stories.
• Prioritize and manage the product backlog, ensuring alignment with the product roadmap and business objectives.
• Collaborate closely with engineering, design and marketing teams throughout the entire product development lifecycle.
• Lead the ideation, development and launch of new features and enhancements for our mobile apps.
• Stay informed about the latest mobile technology trends, best practices and competitive landscape, particularly within the freemium app market.
• Contribute to the growth and development of the product team by mentoring and guiding junior product managers.

What you bring to the table

• 5+ years of experience in product management, with a strong focus on mobile apps (iOS and Android) and growing freemium business models.
• Proven track record of successfully launching and growing freemium mobile applications with a focus on user experience.
• Deep understanding of mobile app development lifecycle, technologies and monetization strategies.
• Strong analytical and problem-solving skills, love diving into app analytics to drive product decisions and optimize the freemium funnel (e.g., Firebase, Google Analytics).
• Excellent communication, interpersonal and presentation skills.
• Experience working in an Agile development environment.
• Passion for creating user-centric and innovative mobile experiences that drive user engagement and revenue.

It's awesome if you have

• Experience with cross-platform subscription services.
• Knowledge of ad-tech / mobile ad monetization.

How and where we work

eyeo is a global employer with over 300 colleagues based all over the world. We love our diversity and take great pride in our company culture. We practice an independent, remote workstyle with work distributed in cross-functional matrix teams that span predominantly EST and CET time zones. If working remotely isn’t for you, we also have our HQ in Berlin and offices in Cologne, Toronto and soon in NYC that you can choose to work from. Our in-person team and company meetings foster community and collaboration. By enabling remote work and in-person sessions, we have built a culture that provides a unique dynamic of flexibility and belonging.

What we offer

• Work remotely or from one of our offices —we trust you to find what works best for you.
• Full package of benefits* (health insurance, choice of hardware, paid vacation days, professional development and relocation budget, sabbatical leave, etc.).

*Some benefits vary subject to the hiring location.

Equal Opportunity Statement

At eyeo, we are committed to fostering an inclusive environment where every employee is empowered to thrive. We believe that the diversity of our backgrounds and experiences enhances our products and services, and we take pride in being a safe space for everyone.

All qualified applicants will receive equal consideration for employment, regardless of race, color, nationality, religion, sexual orientation, gender, gender identity, age, physical ability, or duration of unemployment. We celebrate diversity and are dedicated to creating a workplace where everyone feels valued and respected.

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