Lead Performance Analyst - Google Analytics, TAG Manager

Experis - ManpowerGroup; West Midlands Combined Authority; Hybrid; GBP 55,000; Full time

Job description

Lead Performance Analyst - Google Analytics - Google TAG Manager - Looker Studio

UK, West Midlands HQ / UK Wide - Work From Home Option Available!

Salary: £55,000pa + An Excellent Benefits Package - Work From Home + Training, Upskilling & Personal Development

Speed Brief - Configure and monitor Google Analytics, Google TAG Manager, Looker Studio, and other analytical tools to monitor the service and user activity data to generate actionable insights. Work closely with the Project Team and client to ensure delivery is in alignment with project goals. Ability to develop a performance measurement framework for the performance of a service.

This client is a key Microsoft Player and a Specialist of the Cloud, experiencing fantastic global growth, whilst their competitors have weakened.

The client has a new age culture of "open & trustworthy" and seeks someone with an engaging persona and client-facing confidence who wishes to progress their career utilizing innovative, leading-edge technology.

To secure this role, you will require a detailed understanding of improving performance service in line with government regulations, standards, and best practices, ideally within the Public Sector (Government, Education, Local Councils, MoJ, MoD, public Transport, and the Non-Profit Org arena).

The successful candidate will work with the Service Owner to ensure the service meets performance requirements set out in the Service Standard, collect and present KPI data and analysis, and make recommendations for areas of improvement to the service based on qualitative and quantitative evidence.

Preferably having a Consultancy Background, you will be used to working closely with your peers and cementing long-term relationships with openness and knowledge sharing.

Required Role Experience:

• Configure and monitor Google Analytics, Google Tag Manager, and Looker Studio to monitor service and user activity.
• Collect and analyze user activity data to generate actionable insights.
• Ability to develop a performance measurement framework for the performance of a service.
• Work closely with the Project Team and client to ensure delivery is in alignment with project goals.
• Collect and present key performance data and analysis to the project team and senior stakeholders.
• Identify areas of underperformance and recommend strategic optimizations.
• Create data dashboards and visualizations for stakeholders to understand performance trends.
• Have a consultative DNA in order to make informed decisions with stakeholders.
• Keep up to date with industry best practices, Government Service Manual, and new features in Google Tag Manager and related tools.
• Lead performance analysis at Beta and Live assessments.
• You will have a questioning mind to ensure successful project delivery.

We are seeking a skilled and detail-oriented Lead Performance Analyst with a strong background in the Government Service Manual and expertise in Google Tag Manager to join our team.

Highly Desirable Requirements:

• Able to demonstrate strong communication skills with all stakeholders.
• Able to cultivate and maintain relationships with all stakeholders.
• Can skillfully influence decisions.
• Political Awareness.
• An analytical thinker with attention to detail.
• Can demonstrate emotional intelligence when navigating difficult challenges.
• Self-starter, able to progress without direction (although support will always be there if needed).
• Must be a team player.
• Public Sector (Government, Education, Local Councils, MoJ, MoD, Transport, Non-Profit Org experience).

Security and DBS Vetting will be necessary on presentation of a Job Offer.