Lead Partner - Sales (Maternity Cover)

Social network you want to login/join with:

Lead Partner - Sales (Maternity Cover), London

Client: [Client Name]

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 8

Posted: 18.04.2025

Expiry Date: 02.06.2025

Job Description:

Purpose - LEAD PARTNER – NURTURE (Maternity Cover)

The referral only nurture programme at JCDecaux is designed to help start-ups scale through outdoor advertising. Since launching in the UK in 2015, JCDecaux has helped over 250 start-ups from a range of sectors achieve brand fame and scale. Through the Nurture programme, JCDecaux provides start-ups with a wealth of data, design and creative support, as well as matching what the start-ups invest in media with JCDecaux. The programme now also operates in 12 other JCDecaux markets.

The Lead Partner for Nurture is responsible for identifying and developing long-term relationships with the C-Suite at the UK’s fastest growing start-ups and scale-ups, as well as forging referral partnerships with Senior members of leading Venture Capital funds and other influential organisations who share our mission to support early stage businesses and who could introduce members of their portfolio or community to the Nurture programme.

The main focus is widening the incremental revenue stream coming to JCDecaux from start-ups investing in out of home in the UK and maintaining the pace of growth of the programme, as well as increasing the value of the average client spend.

Impact

Maximise revenue and revenue growth opportunities:

• Represent the Nurture team internally and externally through thought leadership, hosting and speaking at events as an industry expert.
• Stand in for the Head of Nurture when they are working on the international development of the Nurture programme.
• Maintain a healthy pipeline of scale-ups investing £250K+ per year.
• Generate a bank of client-led case studies, demonstrating the impact the Nurture programme has had on the start-up businesses.
• Build strategic partnerships with VC & Financial ecosystems at the Partner level, who refer start-ups to the Nurture programme to directly result in incremental revenue, positioning JCDecaux as the thought leader in this space and reciprocating referrals by introducing relevant start-ups to them who are looking to raise investment.
• Understand the JCDecaux Nurture sales cycle from lead sourcing to final solution and manage the sales pipeline, developing systems and templates to improve efficiency and reduce the sales cycle.
• Be an expert in understanding market forces and the impact this plays on the start-up ecosystem.
• Develop an understanding of emerging technologies to communicate astutely with key stakeholders.
• Identify clients’ business objectives and create tailored strategic proposals to deliver a sustainable campaign model for long term clients. All proposals will include bespoke insight and provide engaging solutions.

Productive relationships:

• Assist the Head of Nurture in managing the relationship between the Nurture team and internal stakeholders across the marketing, trading, and Campaign Management function.
• Lead the relationship development of those clients where JCDecaux has no existing relationship.
• Identify and forge strategic referral partnerships with influencers and business partners in the start-up community by attending events, networking sessions, and hosting meetings to raise JCDecaux’s profile externally.

Capabilities:

• An experienced sales person, who takes a consultative approach, consistently exceeding KPI targets. Skilled in building new relationships and converting new business relationships into sales revenue.
• Ability to set and deliver a high standard for insight, proposals, and campaigns delivered to the client.
• Demonstrates expert knowledge in above-the-line media, able to take an education-first approach driving the start-up narrative internally and the Out-of-home media narrative externally.
• Ability to demonstrate creative thinking, a quick and flexible approach to delivering timely solutions to complex briefs.
• Commercially astute, identifying innovative methods to reduce rate of sale and improve profitability.
• Experience navigating the start-up ecosystem and investment community or has worked within the start-up ecosystem.

Market Knowledge:

• Market intelligence of the start-up sector; business trends, emerging brands and products, key influencers and trade business associations/governing bodies, contacts and networks, competitors, and media arena.

Proactive approach:

• Ability to work and thrive in an autonomous environment; able to self-manage and drive performance in an ever-changing and dynamic marketplace.
• Ability to think outside of the box and implement creative strategy.
• Ability to cover the Head of Nurture in any absence.

Communication and interpersonal skills:

• Strong questioning and listening skills with the ability to see the big picture and look at long-term sustainable campaign plans.
• Effective networker and engaging presenter.
• Resilient and able to manage multiple workstreams simultaneously.