Lead Insight Analyst

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Sector: Media and Publishing
Role: Manager
Contract Type: Permanent
Hours: Full Time

Lead Insight Analyst
ITV Insights Group
Permanent
White City, London
Hiring range: £70,000 - £80,000

Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution. When you join us, you enter a fun working environment with opportunities to learn, grow, and make a real difference.

Your impact sends ripples.

The team
As a member of the Central Insights Team, you will help shape our understanding of key market trends and the competitor landscape, developing a deep understanding of our viewers and their behaviours. This role will work closely with cross-functional teams to identify and address key strategic decisions and work together to design multi-methodology techniques using research, analytics, and data science.

The role
As the Lead Insight Analyst, you will work closely with the Head of Central Insights and Senior Insights Managers to curate data insight and innovation for the Central Insights team. You will work cross-functionally with Lead Analysts in other insight teams to understand key metric drivers across the business pillars of content, marketing, product, and distribution.

Key deliverables in the year will include:

1. Defining an analytics roadmap for Central Insights
2. Continuing to improve existing insights
3. Delivering initial proof of concepts for new initiatives

Skills you'll need (minimum criteria)

• Experience in the data industry, preferably with media and digital exposure
• Knowledge of the UK television industry, including distribution channels and platforms
• Proven track record of using data to drive direct-to-consumer relationships
• Strong communication skills
• Keen problem solver with critical thinking
• Experience with Google Analytics, GCP, BigQuery, Tableau, Databricks, and AWS
• Able to write production-grade code in SQL or Python
• Experience analysing large datasets
• Experience of establishing self-serve tools
• Experience of forecasting techniques

Other things we're looking for (key criteria)

• Lead role promoting insights, analytics, and experimentation
• Champion an experimentation mindset across business domains
• Evaluating performance and making recommendations
• Collaborate with cross-functional teams
• Communicate analytics to business stakeholders
• Line management responsibility for a Senior Data Analyst and a Data Analyst

ITV is for everyone.
ITV strongly encourages applications from disabled people. If you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage.

Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including:

• Flexible working options
• Generous holiday allowance
• Annual bonus opportunity
• Competitive pension contribution
• Wellbeing and volunteering days

Closing date: 3rd March 2025

Company

ITV is the biggest commercial television network in the UK, offering significant career opportunities. We’re passionate about content and understanding our audiences.

We’ve got an inclusive working environment focused on developing our teams and the diversity of our workforce.

If you need to discuss an alternative way to submit your application, we’ll always try to meet your individual needs wherever possible.

For further details and a list of our vacancies, please visit itvcareers.com.