Lead Data Analyst

Lead Analyst – Global Sports Media Agency

Holborn | 4 Days On-Site

Up to £80,000

The Company:

An exciting opportunity to join a leading global sports media agency that focuses on strategy, data, and insights to help organisations connect with their audience, optimise performance, and drive business success. With a strong focus on two key areas:

1. Understanding the brand and fanbase – Using data to analyse customer behaviour, optimise marketing strategies, and enhance targeting to drive customer acquisition, engagement, and spend.
2. Working across senior leadership – Providing strategic insights to improve both the top and bottom lines, helping the organisation optimise business performance and achieve long-term growth.

This dual approach allows the company to offer tailored solutions that address both immediate marketing needs and broader, long-term business objectives.

The Role:

As a Lead Analyst, you will:

1. Audit and enhance client data architecture, improving data trust and accessibility across the business.
2. Build key reporting dashboards to track essential metrics used by clients.
3. Develop long-term data strategies, including RFM segmentation, LTV, churn analysis, and dynamic pricing models.
4. Oversee and mentor a small analytics team, collaborating with strategy consultants and research specialists to deliver impactful solutions.

What They’re Looking For:

1. A background in a data-driven environment, with experience working on large-scale analytical projects.
2. Comfortable working in a fast-paced setting, managing multiple projects and delivering actionable insights to influence business strategy.
3. Proven experience with SQL and Power BI, with a strong ability to manipulate and visualise data.
4. Familiarity with Google Analytics and social media platforms such as Facebook, Instagram, and TikTok.

This is a rare opportunity to play a pivotal role in shaping the UK arm of a global leader in sports media. If you’re interested, apply now!