Lead Creative - Sports & Luxury - London

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Lead Creative - Sports & Luxury - London, London

Client:

Frasers Group

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

a39e40542ce7

Job Views:

2

Posted:

30.03.2025

Expiry Date:

14.05.2025

Job Description:

Lead Creative - Sports & Luxury - London

Company Description

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?
Our mission - we are building the worlds most admired and compelling brand ecosystem.
Our purpose - we are elevating the lives of the many with access to the world's best brands and experiences.

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

Think without limits - Think fast, think fearlessly, and take the team with you.
Own it and back yourself - Own the basics, own your role and own the results.
Be relevant - Relevant to our people, our partners and the planet.

Are you ready to join the Fearless?

Job Description

As a Lead Creative Sports & Luxury, you will be responsible for shaping and driving the creative vision, brand strategy and storytelling for all sports and luxury segments within the retail group. You will lead creative campaigns, collaborations, and experiential activations that enhance brand positioning, engage consumers, and drive commercial success. The Lead Creative will have a clear understanding of fully integrated 'Platform First' brand advertising, as the business moves into the digital world.

Creative Strategy & Brand Development

• Define and execute the creative direction for sports and luxury categories, aligning with the overall brand vision and business objectives.
• Develop innovative campaigns, through creative storytelling and design that strategically enhance brand desirability and consumer engagement.
• Ensure brand consistency across all touch points, including digital, retail, partnerships, and experiential activations (fully integrated).

Campaign Leadership & Execution

• Lead the end-to-end creative development of multi-channel campaigns, from concept to execution.
• Collaborate with internal teams (marketing, Social paid & Organic, e-commerce, retail, PR) and external partners to deliver high-impact campaigns.
• Oversee the creation of compelling content across all digital platforms, visual merchandising, and in-store experiences that resonate with target audiences.
• Partner with external resources to execute our top-tier campaigns, from a photographic and AV perspective.

Luxury & Sports Market Insight

• Stay ahead of market trends, consumer behaviours, and competitor activities within the luxury, fashion and sports sectors.
• Identify opportunities for innovation, strategic partnerships, and brand collaborations to elevate brand positioning.
• Leverage data and insights to refine creative strategies and maximize brand impact.
• Maintain a clear view on emerging digital technologies such as AI and how they can help future-proof the creative studio/business.

Leadership & Collaboration

• Lead, manage and inspire a team of creatives, designers, content creators, photographers, videographers and stylists to push creative boundaries.
• Foster strong relationships with key stakeholders, including brand partners, athletes, influencers, and luxury/fashion designers.
• Attend shoots and productions, leading the creative across all facets of the ecosystem as an art/creative director.
• Act as a brand guardian, ensuring all creative output aligns with the brand's premium positioning.

Design & Art Direction

• Define the design and creative direction for all sports & luxury categories.
• Create mockups and presentations to best communicate the idea.
• Review the work of your team and provide critical direction and feedback.

Qualifications

• Proven experience in a senior creative leadership role within a luxury, sports, or fashion retail/marketing/advertising environment.
• Strong understanding of brand storytelling, digital marketing, and experiential activations.
• Expertise in creative direction, campaign development, and visual identity through a strategic lens.
• A strong network within the luxury, sports, and fashion industries is highly desirable.
• Excellent leadership, communication, and project management skills.
• Expertise in strategic thinking aligned to creative ideation.
• Understanding 'Big Idea' concept ideation as well as refined craft for fashion/luxury art direction and design.
• Passionate about luxury fashion, sports and cultural trends.
• Visionary thinker with a strong commercial mindset.
• Dynamic, agile, and able to thrive in a fast-paced environment.
• Strong problem-solving and decision-making skills.
• Positive attitude to work and life.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.

What's next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful.