Investment Capability Marketing - Writer

Investment Capability Marketing - Writer

Date: 10 Oct 2024

Location: London, GB

Company: Royal London Group

Job Title: Investment Capability Marketing – Writer

Contract Type: Permanent

Location: London

Working style: Hybrid 50% home/office based

We are currently looking for an Investment Capability Marketing Writer to join Royal London Asset Management (RLAM) on a permanent basis in London.

The Investment Capability Marketing (ICM) – Writer is a new role to the business, but one that is vitally important in supporting future growth expectations.

As ICM Writer, you will support the team in delivering the content plan, working alongside ICM senior writers to develop and write compelling content, to be disseminated in different media (video, blogs, podcasts etc) across channels. Reporting into the ICM Lead, you will also be responsible for helping create capability messaging frameworks and work with third parties to get broader reach for our content, as well as helping the team deliver other client materials including regular reporting.

About the role

• Work as part of the ICM team to deliver the content marketing strategy that builds awareness, deepens familiarity and drives consideration of our core investment capabilities.
• Support the channels by identifying relevant themes and writing compelling articles/content in different mediums that can be utilized across channels.
• Work in collaboration with Channel marketing leads to deliver the strategy, positioning and campaign management and activation plans.
• Working closely with heads of investment desks and investment specialists and investment writers to develop positioning and build core messaging frameworks.
• Working with relevant front office and compliance teams to ensure all content is relevant and designed and complied for the correct audience type.
• Ensure content sharing to drive efficiency across both RLAM and Group where able to.
• Work to help deliver client reporting on a monthly and quarterly basis, in addition to regulatory reporting on an annual/interim basis.

About you

• Excellent writing/editing skills – journalistic background desirable.
• Strong knowledge of the asset management industry including asset class/capabilities knowledge – Equities, Fixed Income and Multi Asset preferable.
• Good research skills that translate into compelling stories.
• A basic understanding of FCA regulations as they apply to content.
• Basic knowledge of the asset management competitor landscape.
• Good digital skills including knowledge of working on podcasts, videos and webinars.

About Royal London Asset Management

Royal London Asset Management (RLAM), part of the Royal London Group, is one of the UK's leading fund management companies working with a wide range of clients across the globe to achieve their investment goals. Our long-term, client-driven focus means that we have a long-standing commitment to responsible investment. We act as responsible stewards of our clients’ capital, exercising their rights and influencing positive change.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance.

Inclusion, diversity and belonging

We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.