Interim Director of Membership and Marketing (FTC 1 year)

Bluetownonline; London; Hybrid; GBP 80,000 - 100,000; Full time

Job description

Job Title: Interim Director of Membership and Marketing (FTC 1 year)

Location: London / Hybrid

Salary: £80,000 - £100,000 per annum based upon experience plus discretionary bonus and comprehensive benefits

Job Type: Full-Time, Fixed Term Contract

Role Overview:

We are seeking an Interim Director of Membership & Marketing to help us accelerate the growth of our thriving membership community, unlock value for our members, drive engagement, brand growth, and business transformation. The ideal candidate will be a forward-thinking leader with customer engagement and marketing experience in membership organisations or subscription businesses that has rolled out successful transformation projects across businesses previously.

If you are a visionary leader passionate about driving business transformation and scaling impact, we invite you to apply for this exciting opportunity at the organisation.

Role Purpose:

As the representative organisation for the vibrant UK tech sector, the organisation has grown its membership by nearly 35% in the last five years to over 1,100 members across industries and the country. Reporting to the CEO, this role will oversee the organisations's membership and marketing strategy while also working closely with the COO and Associate Director for Digital Transformation to drive three transformation projects across the business for scalable, rapid growth. The Interim Director of Membership & Marketing will be instrumental in leading the organisation's transformation towards a more personalised, data-driven, and proactive engagement model.

In 2025, our focus is on delivering tailored, more valuable experiences for every member and stakeholder. By focusing the team towards leveraging advanced analytics, refining digital platform - including a new website launch - and integrating high-impact partnerships and services seamlessly, the successful candidate will drive transformation across the business. This is an opportunity to help shape the future of the organisation by playing a pivotal role in accelerating the organisation's mission and positioning it for long-term success.

Key Responsibilities:

• Spearhead business transformation initiatives to scale operations efficiently, leveraging digital tools and data-driven insights
• Oversee the organisation's membership growth strategy to expand engagement, retention, and value delivery
• Ensure processes and systems (such as business reporting via the CRM) support the delivery of membership and marketing excellence
• Lead the marketing function, ensuring we are crafting compelling campaigns and content strategies that elevate techUK's brand, attract and retain our members
• Oversee multi-channel communications, ensuring alignment with strategic goals and audience needs
• Support the marketing activities to help drive growth of the organisation and brand awareness
• Work with the team to identify and cultivate partnerships and collaborations to enhance the organisation's influence and service offering
• Lead and develop a high-performing well-established team instilling a culture of innovation and excellence. The internal team includes: Business Development, Membership Retention, Marketing, Events and Sponsorship, Communications
• Deliver monthly reporting on membership and marketing performance to the programme teams and senior leadership teams. Present board papers for the Membership, Finance and Performance and Main Board

Skills, Knowledge and Expertise:

Core Competencies:

• Transformation Project Leadership - able to motivate teams, communicate the vision, and foster a culture of adaptability and learning, to drive organisational change
• Critical Thinking - Ability to review the data, develop and implement high-level strategies to drive membership and growth
• Leadership & Team Development - Experience in leading and inspiring teams to achieve ambitious goals
• Business Acumen - an understanding of commercials, market environments, value propositions, and scaling strategies
• Data-Driven Decision-Making - Proficiency in utilising analytics to optimise marketing and engagement efforts, and reporting back success to the wider organisation
• Stakeholder Management - Skilled in building strong relationships with board members, key members, partners, and internal teams
• Innovation & Agility - Adaptability in navigating change and identifying growth opportunities

Essential Knowledge and Experience:

• Experience driving business transformation and scalable growth strategies at a senior level
• Proven track record in subscription growth, engagement, and retention within a tech business, subscription business, business trade body, business association or similar organisation
• Expertise in digital marketing, brand strategy, and multi-channel campaigns
• Strong commercial awareness and ability to develop value-driven propositions

Desired Knowledge and Experience:

• Experience in leading the successful implementation of new AI solutions, CRM, marketing automation, and digital transformation tools across a business
• Understanding of the UK technology sector

Additional Information:

This is a 1 year fixed term contract on a full time basis, based out of the organisation's London offices, however, we are open to considering flexible working arrangements.