Insight Analyst (Account Executive) - Sports PR

Tbwa Chiat/Day Inc; London; On-site; GBP 30,000 - 60,000; Full time

Job description

Insight Analyst (Account Executive) - Sports PR

London, England, United Kingdom

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

WHAT MAKES US BURSON DATA & INTELLIGENCE

Are you passionate about leveraging data, AI, and innovative technology to solve complex challenges for leading brands? Burson's Data & Intelligence unit is a dynamic team at the forefront of the communications industry, offering unparalleled opportunities to drive impact and shape the future of PR.

We're a team of data scientists, engineers, analysts, and strategists who use advanced AI-driven solutions to:

• Anticipate & Manage Risk & Reputation: Predict potential crises, identify disinformation campaigns, and proactively manage brand reputation in an ever-evolving digital landscape.
• Create Personalised Content at Scale: Develop data-driven content strategies that resonate with specific audiences and drive engagement.
• Navigate Sector-Specific Challenges: Provide deep insights and tailored solutions for clients across diverse industries.
• Measure Performance & Demonstrate Value: Go beyond vanity metrics to demonstrate the real-world impact of PR campaigns and provide actionable insights for continuous improvement.

YOUR ROLE AS A BURSON PERSON

• Assists in the collection, cleaning, and organisation of data from various sources, including media monitoring tools, social media platforms, survey data, and internal databases.
• Ensures data accuracy and integrity through rigorous quality control processes.
• Conducts research on industry trends, competitor activities, and target audiences to inform PR strategies.
• Analyses data to identify key insights and patterns relevant to client campaigns.
• Prepares clear and concise reports summarising research findings and data analysis.
• Supports the development and implementation of metrics to measure the effectiveness of PR campaigns.
• Tracks and analyses campaign performance data, identifying areas for improvement.
• Assists in the creation of regular performance reports for clients, highlighting key achievements and insights.
• Contributes to the development of data-driven PR strategies and tactics. Provides data-backed recommendations to enhance campaign effectiveness and reach target audiences.

YOU’LL BRING ALONG WITH YOU

• Possesses a strong interest in the media landscape and its influence on culture and society. Eager to understand how PR campaigns shape public perception and drive brand engagement.
• Demonstrates proficiency in Microsoft Excel (e.g., pivot tables, formulas).
• Familiarity with data visualisation tools (e.g., Tableau, Power BI) is a plus.
• Experience with traditional and social media monitoring platforms (e.g., Meltwater, Cision, Signal AI, Brandwatch) is an advantage.
• Interest in learning new data analysis and research tools.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Detail-oriented and highly organised.
• Ability to work independently and as part of a team.
• A proactive and curious mindset with a passion for learning.
• Demonstrated interest in data-driven decision-making and performance measurement.

OUR LONDON OFFICE
Burson employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo’s.

KEY BURSON BENEFITS

• 25 days holiday per year. After 3 years continuous service the entitlement will rise by 1 day per year up to a maximum of 30 days after 7 years.
• Flexible Public Holidays – you can swap public holidays for days of personal significance.
• Group life assurance scheme (4x basic salary).
• Discounted dental and travel insurance.
• Full access to Headspace app.
• Westfield Health Cash Plan.
• Matched pension contributions.
• Comprehensive private medical care.
• Enhanced maternity & paternity schemes (after one years’ service).

#LI-RE1

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.