Influencer Marketing Specialist, UK

Business Unit: Store Support Centre (SSC)

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and many places in between. We owe our success to our innovative product, our commitment to our people, and the incredible connections we get to make in every community we are in. We believe our purpose is to elevate the world by realizing the full potential within every one of us.

About the Role

The EMEA Digital Marketing team exists to define and execute the digital strategy for customer acquisition. Our goal is to drive omni-channel sales for our European business and grow our community. We utilise a range of acquisition channels including Search (SEO & PPC), Affiliate Marketing and Paid Media to deliver elevated digital experiences, drive purchase and engage beyond transactions.

We’re diversifying our digital marketing channels to reach new guests and increase brand awareness. We’ve established a dedicated influencer marketing function to leverage our current creator network, attract new potential creators and harness the increasing power of commercial influencers. This work began with the UK market, and we are now in the early stages of scaling our efforts in Germany and other regions.

As the Influencer Marketing Specialist, UK you will help to develop and execute the influencer program in this region. You will also have the opportunity to contribute to strategy and processes for influencer marketing in EMEA. In collaboration with other teams you will be responsible for end-to-end management of influencer campaigns. This includes influencer recruitment, ongoing relationship management, briefing campaigns, reporting on performance and managing payments.

A Day in the Life

• Taking the lead in executing influencer marketing processes in EMEA, with a focus on the UK
• Building strong relationships with key influencers – both new and existing – and negotiating rates and added value packages with them
• Working cross-functionally with other marketing channels to source and deliver creator content for their use across multiple guest touchpoints
• Weekly reporting on influencer program performance via our influencer marketing platforms, and tracking against agreed KPIs
• Briefing campaign influencers and regularly updating the wider UK network on our brand calendar to amplify upcoming campaigns, product launches, and events
• Ensuring influencers adhere to brand guidelines and core processes
• Keeping ahead of the influencer landscape to ensure our activities remain best in class and relevant

Qualifications

• 1-3 years in influencer marketing – managing influencer and agency relationships
• Experienced in gifting and building relationships off this basis
• Used to working with CreatorIQ & Tribe Dynamics, as well as affiliate networks such as AWIN
• Experienced in reporting on influencer campaigns and presenting outcomes to other teams
• Proactivity and organizational skills are essential for the role
• Knows how to write influencer briefs and work with other teams in the business to deliver campaigns

Must Haves

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request.