Head of Website Content Strategy

Head of Website Content Strategy

Location: London

Reports to: Global Chief Content Officer, Time Out

Job Type: Hybrid

We are seeking a dynamic, innovative and experienced Head of Website Content Strategy to take Time Out’s global website editorial content planning, creation, and management efforts to the next level. As the Head of Website Content Strategy, you will be responsible for shaping and executing Time Out’s content strategy across our global website platforms. You’ll work to ensure that content drives user engagement, growth, and revenue, while reflecting Time Out’s brand values. This strategic role combines a deep understanding of editorial content with strong digital product knowledge to optimise the performance of our websites, increase traffic, and enhance the user experience.

In this role, you will be responsible for working in partnership with Time Out’s senior content leadership team to develop a comprehensive website content strategy – achieved with a deep understanding of how audiences in the entertainment, travel and lifestyle spaces are using websites now and will do in the future. You will work closely with the Global Chief Content Officer, Content Directors and the Director of SEO, and with other teams, especially the Technology team, as we rapidly develop Time Out’s digital platform to thrive in the age of social-first publishing and AI. The outcome will be a dynamic website content strategy which all content teams across our O&O and Franchise network will work from and which will constantly evolve in line with changing audience and business needs. The successful candidate will also be instrumental in driving forward Time Out’s ambition to present its two business divisions, Media and Market, as one brand via its multi-platform content.

Key Responsibilities:

Content Strategy and Development:

• Lead the global website content strategy, ensuring it aligns with Time Out’s business goals, audience needs, and brand vision.
• Work closely with editorial, marketing, and product teams to define and implement content roadmaps that support new initiatives, campaigns, and product launches.
• Ensure content is optimized for various platforms, including desktop and mobile, while adhering to SEO best practices.
• Identify trends, gaps, and opportunities in the market to help Time Out stay ahead of competitors in the digital content space.

Data-Driven Optimisation:

• Use data analytics tools (Google Analytics, SEO platforms, etc.) to assess content performance, identify areas for improvement, and guide content decisions.
• Regularly track and report on key content metrics such as page views, time on page, bounce rate, and conversion rates to measure the success of initiatives.
• Conduct audience research and competitor analysis to refine the content strategy based on user behavior and preferences.

Content Monetisation and Partnerships:

• Develop strategies to support content monetization efforts, including sponsored content, affiliate marketing, and ecommerce integration.
• Work closely with the sales and partnerships teams to ensure content meets commercial goals while maintaining editorial integrity.
• Explore opportunities to expand Time Out’s content offerings, such as video, audio, and new interactive formats, to engage diverse audiences.

User Experience (UX) and Innovation:

• Champion a user-first approach, ensuring content is engaging, accessible, and aligned with the needs and preferences of Time Out’s diverse global audience.
• Collaborate with UX/UI teams to improve the overall user journey, including content layout, navigation, and design.
• Stay informed of the latest trends and innovations in digital content, tools, and technology, and implement new solutions to keep Time Out’s websites competitive.

The successful candidate must be comfortable working across time zones and navigating a global business with global, regional and local emphases. The successful candidate will work closely with the Global Chief Content Officer to ensure that all the above is planned and executed to align with Time Out’s overall global Content Strategy. Above all, the successful candidate must be excited by the possibility of reaching more people in more places more meaningfully with Time Out’s content and excited about collaborating with multiple teams and individuals to make that mission real.

Requirements:

• Minimum Degree level training in a related field
• Experience of working for at least seven years in a staffed digital media environment, with at least three years in a senior role focusing on website editorial content
• Proven track record of leading successful content strategies that drive growth, engagement, and revenue.
• Strong understanding of SEO, content management systems (CMS), data analytics, and user experience best practices.
• Excellent project management skills with the ability to juggle multiple priorities in a fast-paced environment.
• Deep understanding of how to balance editorial integrity with commercial objectives.
• Experience working in media, lifestyle, or entertainment sectors is highly desirable.
• Strong communication and interpersonal skills, with the ability to work across multiple teams and global markets.