Head of Sales

Head of Sales

Who we are:

Welcome to This is Beyond, a dynamic and forward-thinking B2B events company based in the heart of West London. From our humble beginnings as an ambitious startup, we've swiftly risen to become a global leader in pioneering B2B events that redefine industry standards. Our diverse portfolio boasts a mix of groundbreaking global travel trade shows tailored for elite influencers and trendsetters.

At This is Beyond, we're relentless in our pursuit of crafting unparalleled experiences. We meticulously curate our guest list, recognising that chemistry is paramount, and we vehemently reject mundane formats. Prepare to be immersed in exclusive, inspiring environments that blur the lines between work and leisure - because that's where true business brilliance thrives. Join us on our journey, where innovation knows no bounds and excellence is the standard.

The role:

We are seeking a results-driven, analytical, and entrepreneurial Head of Sales to drive the commercial success of L.E/Miami (https://lemiami.com/) and SET (https://www.settheshow.com/). This key leadership role combines deep industry knowledge with exceptional commercial acumen, offering the opportunity to shape the strategy and growth of two dynamic brands at the intersection of luxury travel and entertainment.

As Head of Sales, you will represent our brand at the highest level, cultivating relationships with top-tier clients, identifying new opportunities for revenue, and leading a high-performing sales team. You will work in an environment that demands agility, using data-driven insights to adjust strategies quickly and maintain a focus on growth in a constantly evolving market.

The role requires a hands-on, independent self-starter with an entrepreneurial mindset, capable of providing clear direction to the sales team, offering constructive feedback, and driving performance. International travel is a key aspect of the role, and you will also support the planning of sales trips for the team, ensuring we stay connected to global markets.

If you're passionate about luxury travel, entertainment, and have the commercial foresight to thrive in a fast-paced environment, this is your opportunity to lead and grow within two cutting-edge, global brands.

What you will do:

Sales Operations:

• Oversee daily sales operations, ensuring efficient processes, workflows, and achievement of growth and profitability targets.
• Implement and execute sales strategies for events to meet year-on-year revenue goals.
• Ensure the CRM database is regularly updated with accurate client information and opportunities.
• Lead the delivery of the ‘marketplace’ for buyer-supplier meetings, following the defined qualification process.
• Manage the sales team’s entertainment and travel budget in collaboration with the Event Director.

Relationship Management:

• Cultivate and grow relationships with key global accounts, industry partners, clients, and sponsors.
• Act as the primary point of contact for major clients, ensuring their needs are met and expectations exceeded.
• Collaborate with the Event and Brand Directors to secure sponsorships from relevant companies.
• Attend industry events to stay informed on competitor activity, identify new clients, and network to support revenue targets.
• Develop and implement strategies to retain clients and secure long-term partnerships.

Reporting & Data-Driven Strategy:

• Set up and monitor sales reporting processes to track progress towards targets and budget.
• Provide regular reports to the Event Director on team activity and performance relative to targets.
• Analyse data to adjust strategies and ensure targets are met or exceeded.
• Create innovative yearly propositions to identify new revenue opportunities.

Team Leadership and Management:

• Lead, mentor, and motivate the sales team, fostering a culture of high performance and continuous improvement.
• Conduct regular performance reviews and provide ongoing feedback, coaching, and development.
• Ensure effective communication and collaboration within the sales team and across departments.
• Oversee the team’s revenue contribution, ensuring alignment with overall business targets.
• Drive efficiency through continuous innovation and staying up-to-date with the latest sales trends.

What you will need:

• 5+ years of experience in the hospitality, luxury travel, or related sectors.
• Proven track record of driving commercial growth using a data-driven, analytical approach.
• Deep understanding of the luxury travel and entertainment travel markets with strong industry connections.
• Demonstrable success in leading sales teams, creating an environment of camaraderie and learning for your team, developing their talent, and providing critical feedback.
• Ability to adapt to change and take an agile, entrepreneurial approach to problem-solving.
• Confidence in managing event sales cycles, with familiarity in Salesforce (preferred but not essential).
• Willing to travel globally as required.

Benefits: Enjoy a range of benefits, including: Pension Scheme, Hybrid working arrangement, Health Cash Plan/BUPA coverage, Ongoing Learning & Development opportunities, Bonus Earning Potential, Social Events & Travel Opportunities.

Position Type: Permanent, with a 4-day working week. Our hybrid model includes 3 days in the office (located in Shepherd's Bush), 1 day working from home, and every Friday as a non-working day as standard.

Diversity & Inclusion: At This is Beyond, we're dedicated to fostering an inclusive workplace where diversity is celebrated. We prohibit discrimination and harassment based on factors such as race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.

How to Apply: Ready to join our team? Explore all our available career opportunities and apply by visiting our careers site at careers.thisisbeyond.com. Connect with our network and discover how you can contribute to our exciting journey!