Head of Sales

State of Play Hospitality; London; On-site; GBP 40,000 - 80,000; Full time

Job description

About Us

State of Play is a highly innovative creator and operator of technology enabled experiential leisure concepts. For nearly a decade since launching its first concept, Bounce, in London in 2012 the State of Play team has gone on to create, launch and operate several more industry leading experiential concepts in both the UK and the US.

The engaging nature of the gameplay created from taking long established and much-loved activities and reimagining them combined with the venues themselves creates truly playful and memorable social environments, and this can be seen in both our Bounce venues and Hijingo. Curating a state of play for our guests is at the very core of our DNA and what our amazing teams are striving to deliver every day.

Our Core Values Define How We Work Together

We Take the Initiative - We’re Thoughtful - We Strive for Excellence - We Celebrate the Wins

Our Leadership Principles Guide How We Lead And Grow

Listen to the Customer - Own the Problem - Test and Learn - Create Positive Energy - Show Urgency

Be Consistent and Fair - Be Both Independently Minded and a Team Player - Be a Big Person

Be Respectful of Company Resources - Deliver Results

The Role

As Head of Sales (UK), you’ll be the driving force behind our UK sales strategy. You’ll lead a talented and ambitious team, shape how we sell, what we sell, and who we sell it to – all while delivering strong revenue growth and ensuring we hit our goals across our venues.

You’ll collaborate with marketing, operations, product, and tech teams to optimise every stage of the sales journey – from pricing and packaging to process and performance. Most importantly, you’ll build a culture where the sales team is empowered, supported, and always moving forward.

What You’ll Be Doing

• Leading the Sales Team: Coaching, mentoring, and developing a high-performing team with clear progression paths and KPIs.
• Driving Sales Strategy: Creating and implementing innovative, commercially-sound strategies that grow revenue and maximise repeat business.
• Optimising Process: Championing efficient, data-driven ways of working – including performance tracking, automation, and smarter reporting tools.
• Collaborating Cross-Functionally: Working hand-in-hand with marketing, ops, finance, and product to align goals and drive a seamless guest experience.
• Owning Performance: Ensuring all sales activities are profitable, aligned with business targets, and regularly reviewed for improvement.
• Championing Innovation: Leading the charge on new ideas, tools, and approaches to keep us ahead of the curve in a fast-moving industry.

What We’re Looking For

• Minimum 2 years proven experience in a senior sales role, ideally in hospitality, events, leisure, or entertainment.
• A people-first leader with a track record of growing, developing, and inspiring teams.
• Commercially sharp – confident working with numbers, pricing models, and performance reports.
• A confident communicator who can collaborate and influence at all levels.
• Comfortable navigating change and ambiguity – and helping others do the same.
• Experience with CRM, sales automation, or booking systems is a bonus.
• You’ll need the right to work in the UK.

Benefits

• Private Healthcare - Comprehensive cover to keep you healthy
• Vision Care – Free eye tests to keep you seeing clearly
• Peace of Mind – Life Insurance for financial security
• Wellbeing Support – Access to our Team Assistance Programme for confidential advice and support
• Generous Time Off – 33 days of holiday per year (pro-rata), including bank holidays
• Flexible Pay – Get early access to your earned wages with Wagestream
• Pizza & Beer Fridays – Unwind and bond over everyone’s favourite combo
• Celebrate Together – An annual company party to recognise and reward our team
• Stay Fuelled – Keep your energy up with healthy and delicious snacks every week
• Exclusive Discounts – Perks for you, your friends, and family across our venues
• Refer & Earn – Get rewarded with our Refer a Friend bonus

Milestones

• 1 year: Enhanced Maternity & Paternity payment - as part of our family we'll help support yours
• 1 year: Volunteer Day - an annual day paid for you to give back to our local community
• 3 years: £200 bonus
• 5 years: £400 bonus
• 10 years: 2-week paid sabbatical

Equality Opportunity Statement

State of Play Hospitality is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all qualified applicants and team members, regardless of race, religion, sex, sexual orientation, neurodiversity, marital or civil union status, age, nationality, disability, pregnancy, citizenship, gender identity or expression, or any other characteristic protected by law.