Head of Product Marketing, London

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Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis. They believed that purpose-led brands are changing the way we all live and set out to define how the greatest brands of tomorrow grow through Brand Advocacy. Duel, a B-Corp, exists to show there’s a better way to build businesses; proving that caring for people and planet builds brand, which builds long-term and exponential profit returns.

Our Brand Advocacy Platform allows mid-level to enterprise brands to do just that - scaling how they manage their relationships with thousands of advocates, affiliates, employees and brand ambassadors. We’re proud today that brands such as Elemis, Abercrombie & Fitch, Monica Vinader, Charlotte Tilbury, Rab, Pandora, Victoria's Secret and Tropicfeel (to name a few) are doing just that.

The Duel team comprises psychologists, brand experts and community builders from companies including Amazon, Treatwell, Bain, Mimecast and Lululemon as well as young entrepreneurs, psychologists and other exceptional talents.

Head of Product Marketing

Hybrid: Remote/London

Salary range: £90,000 basic + options

Reporting to: Director of Marketing

About us

Duel is a SaaS company on a mission to make Brand Advocacy the industry standard playbook for building brilliant retail brands. It was founded by world record breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis, and we exist to show there’s a better way to build businesses, to build a better future, proving that caring for people builds brand, which builds long term and exponential profit returns.

The Duel Brand Advocacy Platform allows enterprise brands to do just that, scaling how they manage their relationships with thousands of advocates, customers, creators and brand ambassadors. We’re proud today that brands such as Abercrombie & Fitch, Charlotte Tilbury, Spanx, Victoria’s Secret and Elemis (to name a few, but not to name some household names that we can’t talk about yet) are doing just that. The Duel team comprises psychologists, brand experts and community builders, combining cutting edge brand expertise, with seasoned SaaS experience.

The Role

We’re seeking a Head of Product Marketing to join our growing team and take ownership of how we position and communicate Duel’s solutions to brands and advocates alike. Reporting to and working closely with the Director of Marketing, you will be responsible for creating and managing a suite of content that enables both marketing to market and sales to sell.

This is a true Product marketing role, owning everything from pitch decks and product pages to broader content that ensures messaging is consistent, customer-focused, and research-driven. You’ll also play a critical role in managing relationships that strengthen our market positioning, whether that’s analyst relations, review platforms like G2, or other strategic partnerships, to ensure our product is effectively represented across all channels.

This role presents an opportunity to strengthen our connection between our Product and Marketing teams. This area has immense potential to drive more consistent and impactful messaging. With our evolving ICP and the rapid pace of product development, now is the perfect time to join us as a dedicated expert who can refine our positioning, messaging, and product marketing strategy, ensuring we effectively connect with brands, customers, and partners while maximising our market impact. As we scale into the US, we’re ready to invest in the expertise needed to take it to the next level.

We’re looking for someone who will…

1. Collaborate with Product and Marketing teams to develop and execute GTM strategies for product launches, updates, and features as required.
2. Evolve and refine product positioning, value propositions, and messaging tailored to target personas.
3. Develop clear, compelling narratives that highlight the product’s differentiation and benefits.
4. Work with a wider marketing team (ABM, Brand Marketing, Community & Field Marketing) in the creation of case studies, videos, product and pitch materials, playbooks, and resources, ensuring product positioning is accurate.
5. Partner with Brand Success and Account Management to identify and showcase case studies and other success stories.
6. Work with the Director of Marketing, Community marketing and customer success teams to develop and deliver compelling customer events.
7. Build and maintain relationships with key industry analysts (e.g., Gartner, Forrester, IDC). Preparing briefings, presentations and articulate responses for analysts to showcase Duel's product strengths and company vision.
8. Monitor performance and ROI of product marketing initiatives, reporting on key metrics, owning how the company is represented in publications and rankings, sharing findings with team, wider company, leadership and investors as required.
9. Grow, lead, and scale a high-performing product marketing function that continuously evolves with Duel’s growth trajectory.

We’d love to hear from you if…

1. Have 7+ years in product marketing, preferably in SaaS or tech startups, with strong evidence of succeeding as the solo (for now) product marketer in a busy marketing team.
2. You enjoy developing high-impact GTM strategies for new product launches, aligning products to marketing, to sales teams for maximum impact.
3. You understand the importance of empowering sales teams with scalable playbooks, training, and sales materials that will improve win rates.
4. You are experienced at creating clear, compelling, and differentiated narratives that resonate with target personas relevant to Duel’s ICP segment.
5. You enjoy working in the red-zone, in high-growth environments, adjusting product marketing strategies dynamically, and understanding prioritisation as company goals shift.

In-person and remote working balance

We have a small HQ in London (Holborn) and a growing team of people on the ground in our NYC office as well. Although our approach to hybrid working is flexible (we don’t mandate specific days in office), priority for this role will be given to candidates based in/near London and who are keen to spend some days each month in a shared space partnering with the Director of Marketing and wider marketing team on ongoing shared projects.

Why Duel

We want to build a remarkable company with remarkable people and a remarkable culture that you will want to shout from the rooftops about. In a relaxed, flexible, and fun environment, the team is driven to making the business a success while enjoying what we do and who we do it with.

We also offer a growing benefits package, including:

• Company MacBook to work from
• Headspace Contributions
• Personal Development budget and support
• 2 additional days leave for volunteering
• Flexible working hours - if you need to fit around childcare or need to work around your life, we understand.
• Around 32 days of Annual Leave (28 excluding bank holidays and an extended break between Christmas and New Year, when we close the office). On-going training where required.
• Options scheme for all full-time employees - it’s important to us that everybody owns a part of the company and shares in the benefits of what we build.