Head of Product Marketing

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Job description

Head of Product Marketing - Paysuite

We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.

About you:

As the Head of Product Marketing, you will lead the identification and execution of important product and marketing initiatives that will help grow one of Access's business units. You will create engaging messaging and positioning for our strategic products and launch new solutions. Working closely with the Product Management, Marketing, Sales, and Customer Success teams, you will develop innovative marketing materials and sales tools for product positioning, sales support, and product launch strategies, all based on creating a strong value proposition. This will aid the Marketing team's efforts to generate demand and enhance the Sales process, ensuring sales success. You will also be responsible for mapping the customer journey to ensure that the entire Access experience supports new business generation, multi-product sales, and repeat purchases. Attention to detail and a focus on quality are essential, as is the ability to understand and translate technical capabilities into clear customer benefits.

Day-to-day, you will:

1. Drive the success of existing and new products by implementing innovative product marketing initiatives that meet divisional targets and identify cross-sell opportunities across markets.
2. Develop impactful product propositions, positioning, and messaging that create competitive advantages, while enabling sales teams with effective collateral and tools to improve conversion rates.
3. Collaborate with divisional management and product teams to design optimal go-to-market strategies for new products, ensuring successful launches and alignment across the business.
4. Champion customer insights and market intelligence to refine the customer journey, enhance the product experience, and develop success stories that accelerate lead velocity and win rates.

Your skills and experiences might also include:

1. Proven experience in software product marketing, product management, or presales, particularly in B2B software, with a strong understanding of complex business operational processes.
2. Excellent verbal and written communication skills, capable of translating technical information into business benefits, and experienced in solution-based marketing communications.
3. Strong leadership abilities as a self-starter, with the capacity to manage cross-functional teams, motivate senior management, and handle multiple projects under tight deadlines.
4. Demonstrated success in designing and executing product propositions, launches, and lead generation campaigns, while thriving in an agile environment and continuously seeking improvement.

What are we all about?

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.