Head of Marketing (Maternity Cover - 9 Month Contract)

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Head of Marketing (Maternity Cover - 9 Month Contract)

Contract: 9-month contract. Full-Time (5 days a week)
Location: Hammersmith, London
Hybrid working: 3 days in the office per week

We're looking for a Head of Marketing to develop and manage the marketing strategy and team for our four brands: The Wedding Shop, Prezola, The Wedding Present Company, and LittleList.

Our expanding group of award-winning brands has been established for over 30 years and consists of multiple wedding gift list services and a baby registry. Our vision is to provide the best service to customers during key events in their life. We help them make memories.

We are seeking an experienced and dynamic Head of Marketing to join our team on a maternity cover contract. This is a unique opportunity to lead the marketing efforts across four iconic brands: Prezola, The Wedding Shop, The Wedding Present Company, and LittleList. You will be responsible for shaping and executing the marketing strategy, overseeing day-to-day marketing activities, managing the marketing team and working closely with cross-functional teams to drive business growth.

KEY RESPONSIBILITIES:

1. Strategy and Leadership
   • Develop and implement the overall marketing strategy for all four brands, ensuring alignment with business goals.
   • Lead and manage the marketing team, fostering talent development, coaching, and growth.
   • Oversee marketing campaigns, content, partnerships, events, and advertising strategies to enhance brand presence and engagement.
   • Collaborate closely with other departments such as eCommerce, Buying, Sales, and Showrooms to ensure cohesive execution of marketing initiatives.
2. Budget and Performance Management
   • Take full ownership of the marketing budget, ensuring efficient allocation of resources and tracking return on investment (ROI).
   • Manage marketing OKRs to ensure business objectives are met and exceeded.
   • Monitor and report on marketing performance, making data-driven decisions to optimise campaigns and strategies.
3. Brand and Content Management
   • Maintain and elevate the brand identity and messaging across all channels, ensuring consistency and alignment with each brand's unique tone of voice.
   • Oversee content creation and management, ensuring that it supports brand objectives, resonates with target audiences, and drives engagement.
4. Digital and PR Management
   • Manage relationships with external digital marketing and PR agencies, ensuring delivery of high-impact campaigns.
   • Lead PR efforts to build and maintain a positive brand reputation, including crisis management if needed.
   • Oversee influencer management and collaborate on influencer marketing strategies to grow brand awareness and trust.
5. Partnerships and Collaborations
   • Identify and foster strategic partnerships that align with the brand and business goals.
   • Collaborate with product teams to ensure marketing initiatives support product launches and key acquisition periods.
6. Market Research and Analysis
   • Conduct market research and data analysis to stay ahead of industry trends and consumer behavior.
   • Implement findings into marketing strategies to ensure the brands remain competitive and relevant.
7. Stakeholder Management
   • Liaise with key stakeholders across departments and senior leadership, providing regular updates on marketing performance and business impact.
   • Develop and maintain strong communication channels with external partners and agencies.
8. Crisis and Risk Management
   • Lead on any crisis or risk management situations, ensuring swift and appropriate action is taken to protect the brands' reputations.

This is a fantastic opportunity for a strategic marketing leader to make a significant impact across some of the UK's leading brands in the wedding and baby sector. If you are a hands-on marketer with the ability to lead a team, manage multiple brands, and drive marketing success, we'd love to hear from you.

Requirements

SKILLS & EXPERIENCE

• Proven experience in a senior marketing role, ideally within service, retail or consumer goods sectors
• Strong management and leadership skills of a team. Must have proven experience.
• Strong track record of managing multi-brand strategies and working across diverse teams.
• Experience in managing marketing budgets, agencies, and teams to achieve business objectives.
• Excellent project management skills, with the ability to manage multiple campaigns and projects simultaneously.
• Strong communication, collaboration, and stakeholder management skills.
• Experience in digital marketing, content management, and PR.
• Data-driven mindset with strong analytical skills to assess campaign performance and ROI.

Benefits

BENEFITS

• 23 days paid holiday per year (plus Bank Holidays)
• Discount Scheme (over 500 Brands) - brands include The White Company, LSA, Nkuku, Le Creuset, Oka, Denby, Garden Trading Company, Neom, Weber, Soho Home, Blush & Blue and more (discounts of up to 75% off RRP for selected brands)
• A beautiful, dog friendly office with a brilliant team, regular socials and flexible working options
• Birthday Leave