Head of Marketing - Maternity cover

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Job Title: Head of Marketing (Maternity Cover)

Reports to: Chief Revenue Officer

Location: Croydon/Hybrid

Purpose of Role: As Head of Marketing (Maternity Cover) at HCML you'll be responsible for developing and executing the marketing and communication strategy to strengthen HCML's brand and market positioning in line with its strategic goals. You'll work closely with the Chief Revenue Officer and take on a broad set of responsibilities across brand building, content strategy and growth initiatives. This is a hands-on role involving dynamic campaign creation and implementation to increase brand awareness, lead generation and customer retention/growth; managing public relations; brand management; advertising including PPC and social; events; website development, management and SEO; social media strategy; collateral development; and both internal and external communications.

Key Responsibilities:

• Strategic Planning: Further develop as necessary and implementing a comprehensive marketing and communication strategy that aligns with HCML's strategic growth initiatives and objectives.This includes new offerings and services, and you will collaborate closely with the Senior Leadership Team and Operations to align marketing efforts with our business unit objectives and wider company goals.
• Campaign Development and Management: Plan, execute, and oversee marketing campaigns to drive brand awareness and lead generation. Identify opportunities to engage new prospects and build a strong marketing pipeline to ensure a sufficient top of funnel audience. Ensure effective lead nurturing through to strong conversion rates. Expand market share.
• Public Relations: Own HCML's PR and communication strategy, working with external PR agency to develop thought leadership and timely press release to ensure we are continually present in the key publications of our target audiences.
• Brand Management and Messaging: Ensure consistent brand messaging, identity and tone of voice across all marketing channels and materials. Your role will focus on the effective communication of our values, propositions and promotion of services to enhance our brand perception across the marketplaces we operate in.
• Content Strategy and Creation: Develop, implement and refine a content strategy to create meaningful and impactful content that drives business success. Collaborate with SMEs and other stakeholders within the business to produce high-quality marketing materials, including blogs, whitepapers, awards and social media posts. Lead on development of yearly research.
• Digital Marketing: Leading the ongoing development of the HCML website and coordinating the integration of acquired company websites. Develop and oversee comprehensive SEO strategies to enhance online visibility drive organic traffic and conversions. Develop and manage effective PPC campaigns to maximise ROI and drive targeted traffic. Plan, create, and manage engaging social media content to build brand awareness, encourage community engagement, and drive traffic across all social platforms.
• Events Management: Developing and hosting HCML events for key target audiences and coordinating trade event sponsorship, exhibits and speaking opportunities.
• Budget Planning and Management: Manage the marketing budget, ensuring efficient allocation of resources to maximise ROI.
• Performance Analysis: Monitor and analyse the performance of marketing campaigns, using data to inform future strategies.

Qualifications:

• Education: Bachelor's degree in Marketing, CIM qualified.
• Experience: Minimum of 7-10 years of experience in marketing, with at least 3 years in a leadership role. Background in healthcare marketing desirable.
• Skills: Strong leadership and team management skills, excellent communication and interpersonal skills, proficiency in digital marketing tools and platforms, and a proven track record of designing and implementing B2B and B2B2C marketing strategies.

Key Competencies:

• Strategic Thinking: Ability to develop and implement long-term marketing strategies, taking into account a wide range of factors across and related to the business
• Deciding and Initiating Action: Takes initiative and is comfortable working with and giving direction to stakeholders across the business in relation to marketing activity.
• Creativity: Innovative approach to marketing and problem-solving, seeking opportunities for new ideas, approaches and insight.
• Analytical Skills: Strong ability to analyse data and make data-driven decisions to ensure marketing effectiveness.
• Commercial Acumen: Used to managing and owning marketing budgets, demonstrating financial awareness.
• Collaboration: Ability to work effectively with and build strong cross-functional relationships with departments across the HCML business.

Contract Duration: This is a maternity cover position for up to one year.