Head of Marketing (Hiring Immediately)

Positioned as comfortably the second largest airport in the UK, here at London Gatwick we have big plans ahead for growth, building and further strengthening our position as a major international gateway.

With a new brand launched not so long ago, coupled with a revised vision, 'to be the airport for everyone, whatever your journey', the future is most certainly looking bright.

Now is your opportunity to flex your Marketing expertise and be a key driver in making London Gatwick's vision a reality for our passengers, as we are searching for a Head of Marketing.

As London Gatwick's Head of Marketing, you will lead our passionate marketing team to define and deliver the marketing strategies and campaigns that build our brand reputation, creating an unrivalled experience for everyone that travels through our airport!

Role Purpose

The Head of Marketing is a pivotal role in defining, leading and executing the commercial marketing strategy. Leading a team of marketers, the role focuses on building brand reputation, driving passenger volume, optimising revenue performance and building customer satisfaction, loyalty & lifetime value. The role also helps shape and define the brand and reputational image of Gatwick, aligned to defined customer segment needs, ensuring this then transmits through a clear & coherent passenger experience delivery.

Key Deliverables

1. Define and execute short & medium term campaigns & promotions, aligned with targeted business outcomes (pax volume/income).
2. Drive forward the 'look and feel' investment programme, focused on elevating the Gatwick airport product (reputation, nps, customer satisfaction).
3. Develop a personalised, timely & relevant approach to customer engagement through CRM & other interactions (income/data acquisition/life-time value).
4. Enhance the understanding of customer needs and demands through market research, identifying relevant insights that drive business behaviour & that create value opportunities (actionable insights, product development, customer satisfaction).
5. Continue to optimise the performance of marketing activity through robust measurement & evaluation (ROI).

Experience we're looking for

1. Designing and delivering marketing/advertising campaigns, both directly, and indirectly by managing a team of marketing professionals.
2. Driving forward 'look and feel' / cosmetic investments of scale, in physical premises/spaces.
3. Managing in brand across a multi-faceted B2C environment.
4. Implementing customer relationship management strategy, ideally within a strong/identified B2C environment.
5. Managing a programme of market research gathering, or moreover, capability at identifying insights that translates to tangible value-additive business outcomes.
6. Working with ambiguity and applying commercial instinct to maximise opportunities.

Personal attributes and qualities to be successful in this role

1. Strong and supportive leader of people and collaborative across peers.
2. Able to influence/challenge, using data/logic to support position at Exec level.
3. Commercially tenacious and hungry to succeed.
4. A good 'people person' - likeable and positive attitude.
5. Ability to think laterally/innovatively.

We value our people and reward the knowledge and expertise you bring with a highly competitive package, enhanced by an annual bonus, share scheme, pension, and lifestyle insurance. Not to mention all the airside perks!

At London Gatwick we're also very well connected, just 30 minutes from central London and directly linked to over 100 towns and cities. Whether you prefer to travel by bicycle, electric car, or train, we aim to make your journey to work as convenient and cost-effective as possible.

Whatever your interests and ambitions, wherever you want your journey to take you, London Gatwick could be the place where your career really does... well... take off.

Click Apply Now to begin your journey, your way with London Gatwick. Closing date for applications is 26th February 2025.

Should you require any reasonable adjustments to be made as part of the application process please contact us directly.