Head of Marketing - EMEA

ICIS; London; On-site; GBP 60,000 - 100,000; Full time

Job description

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About the Business: At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link at: https://www.icis.com/explore

About our Team: Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. Focused on delivering measurable results, we lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics. With a clear commitment to business excellence, our work drives strategic change, strengthens customer engagement, and positions the company for sustained success.

About the Role: We have an exciting opportunity for a high performing senior leader to join our diverse and talented marketing community at ICIS, and to play a pivotal role in supporting the business to achieve its commercial ambitions. The regional Head of Marketing role is responsible for our Go-To-Market (GTM) strategy in EMEA. We are looking for an exceptional senior marketing professional with expertise across the customer life cycle, as well as a strong people leader able to inspire and enthuse their team through demonstrating the right behaviours, whilst being a passionate advocate for customer-centric commercial marketing.

Responsibilities:

• Creating, defining, owning and leading the regional GTM strategy for ICIS in EMEA, working closely with the local leadership team to understand and support regional business priorities.
• Ensuring our regional GTM excellence is underpinned by value creation for customers, contributing commercially to our growth drivers and translating our global on and offline strategies to effective regional implementation.
• Advocating for our defined marketing vision, and support in the delivery of our strategic priorities: digital transformation; brand elevation; growth drivers; and team excellence, whilst driving excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviours to drive high performance.
• Driving a move away from an historic tactical regional marketing approach to a strategic holistic across the funnel/whole life cycle focus.
• Building trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Communications & PR, Marketing Strategy, Customer Insight and Analysis teams.
• Forecasting and budget management. Creating regional annual budget proposals, with supporting justification, on-going oversight, tracking, accountability and reporting.
• Measuring of marketing sentiment & ROI. Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI.

Requirements:

• Extensive regional B2B marketing experience with demonstrable experience in building and executing GTM that positively impacts awareness, pipeline growth and revenue contribution.
• Strong commercial acumen and with a track record of delivering commercial success, proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects.
• Outstanding communicator and collaborator, excellent written skills with the ability to present at a senior leadership level.
• Proven experience to influence and inspire at all levels with excellent relationship building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members.
• Proven ability to be an adaptive strategic leader with critical thinking skills alongside a creative flair and a curious mindset.
• Comprehensive digital skillset underpinned by data literacy.
• Practical experience of CRM and MAP systems such as Salesforce and Eloqua.