Head of Marketing & Ecommerce

Head of Marketing & Ecommerce

Windsor / Greater London with FlexFirst hybrid working

Overview of the role

Come and supercharge our British Gas Services and Solutions marketing strategy to help drive our commitment to growth. You'll lead marketing activity that will showcase why British Gas should be customers' first port of call and number one choice. You will develop and drive strategies that will grow varying sales channels and digital marketing initiatives for a range of products and services.

Leading the development and execution of digital strategies that align with the company's broader goals, while optimising the customer's online shopping experience is critical. Playing a pivotal role in steering the direction of the company's ecommerce efforts, analysing market trends and leveraging data to make informed decisions that enhance profitability and brand presence in the digital realm.

This role involves leading the Services marketing & ecommerce business area, managing budgets, ensuring adherence to regulatory principles, complying with the Conduct Standards and Tier 1 individual conduct rules as set out by the FCA and PRA under the Senior Managers and Certification Regime.

About your role:

You will lead the development and execution of the British Gas Services & Solutions marketing strategy, with cutting-edge digital marketing strategies, tactics, and tools to meet commercial plan and sales targets. Planning, executing and overseeing digital marketing plans & campaigns including promotions and advertising, across various channels including digital is core to the role. The marketing strategy will build brand awareness, consideration and engagement with target audiences. Nurturing a high performing inclusive team fostering an environment of collaboration, innovation and growth mindsets will help you succeed.

You will need to define the target audiences and core differentiators in marketing & sales activities based on consumer & competitor insights, whilst also driving adoption of internal and external best practices in digital marketing. Making informed responsive decisions and optimising strategies through trend analysis of the market, customer needs and performance analysis of marketing campaigns will be part of your role.

On an annual and day-to-day basis you will manage the marketing & digital budget, ensuring efficient and considered resource allocation which meets business and financial goals.

You will also develop and execute a leading ecommerce strategy, optimising continually using data analytics and knowledge sharing to improve site performance whilst aligning with the company's overall business goals including sales and financial targets.

Staying abreast of new developments in ecommerce, online marketing, and technology will help keep the company at the forefront of the digital marketplace.

You will also collaborate across Portfolio, Technology, Design and Marketing teams to agree strategic objectives, manage ongoing prioritisation and implement new technologies & campaigns that enhance the ecommerce experience. Additionally, you will work closely with the CX&C Risk, Conduct & Governance Team to ensure that all marketing and digital content are in line with BGS&S policies as well as relevant laws and regulatory frameworks and ensure that the ecommerce business complies with online retail laws and regulations.

Here's what we're looking for:

• We are looking for you to have wide ranging experience of managing large scale, multi-million £ budget marketing campaigns across the full media and marketing mix in a regulated environment, with specific experience in TV, radio and digital channels. This could be from financial services, utilities, telecoms or another regulated business.

• Extensive expertise in digital marketing strategy development and execution, with deep knowledge of cutting-edge digital marketing strategies, tactics, and tools. Robust understanding of ecommerce platforms and technologies and a track record of yielding significant revenue growth, optimising a brand's online presence across their website and ecommerce platforms.

• Extensive experience of managing and building trusted complex agency relationships across digital, creative, advertising and media buying that will deliver brilliant marketing.

• Demonstrable experience in using data and analytics to drive marketing effectiveness and to influence the direction of how marketing activities are executed.

• Strong leadership experience of building and developing a large supportive high performing cross functional Marketing team with multiple skills and motivations. An understanding of the fundamentals of digital marketing and UX design is also required. Key competencies for the role: Commerciality, Growth Mindset, Prioritisation, Strategic and Relationship Building.